Marketing Webmaster

Agency Dept of Natural and Cultural Resources Division Zoological Park Job Classification Title Information & Communications Spec II (NS) Position Number 60033497 Grade NC13 About Us The North Carolina Department of Natural and Cultural Resources (DNCR) takes care of the things that people love about North Carolina. DNCR manages over 100 locations across the state, including 27 historic sites, seven history museums, two art museums, five science museums, four aquariums, 35 state parks, four recreation areas, dozens of state trails and natural areas, the North Carolina Zoo, the State Library, the State Archives, the N.C. Arts Council, the African American Heritage Commission, the American Indian Heritage Commission, the State Historic Preservation Office, the Office of State Archaeology, the Highway Historical Markers program, the N.C. Land and Water Fund, and the Natural Heritage Program. The Department’s vision is to be the leader in using the state's natural and cultural resources to build the social, cultural, educational, and economic future of North Carolina. Everyone is welcome. For more information, please visit Description of Work Have you ever wanted to work at a zoo? Want to be part of a dynamic and unique organization that saves wildlife and wild places? The North Carolina Zoo is looking to hire a Marketing Webmaster to join the Zoo's Communications and Marketing team. The position reports directly to the Chief Public Relations Officer. The Marketing Webmaster helps to drive traffic to the Zoo through effective management of the Zoo’s website, while also supporting internet based marketing initiatives. The role requires working collaboratively with the Zoo’s creative team to improve visual impact, strengthen online information, and enhance accessibility for all users. Key Responsibilities Serves as web content manager and editorial lead for the Zoo’s official website. Creates new feature content and designs effectively, engaging page layouts to maximize impact. Acts as liaison with website vendors and meets regularly with website contributors to provide guidance and technical support. Implements internet-based marketing initiatives and ads to drive traffic to the Zoo and amplify core messaging. Monitors/responds appropriately to site analytics and performance metrics. Works collaboratively with other members of the Zoo’s creative team to enhance website visuals, information, and accessibility. Fulfills Public Relations duties as needed and on a rotating basis with other members of the Zoo PR team. Knowledge Skills and Abilities/Management Preferences Please note: Job postings close at 11:59:59 p.m. the night before the listed Posting End Date above. Recruitment Range: $50,088 - $64,528 To receive credit for your work history and credentials, you must provide the information on the application form. Any information omitted from the application form, listed as general statements, listed under the text resume section, or on an attachment will not be considered for qualifying credit. Candidates meet the minimum qualifications of this position if they meet the minimum education and experience listed on the vacancy announcement. Vacancy specific knowledge, skills, and abilities (KSAs) and/or management preferences are not required. Prior experience managing websites for government entities or tourism organizations Working knowledge of Microsoft Teams, SharePoint, or similar intranet tools/systems Experience with photo/video editing or resizing images for web Excellent written and verbal communication skills Ability to problem-solve creatively and proactively Position/Physical Requirements Work schedule: Monday - Friday, 8:00am - 5:00pm and some weekends or evenings as needed for special events, rotational PR assignments, or other tasks as needed. Must have a valid driver’s license issued from within the United States or be able to obtain one within 90 days of employment. Must be able to lift and move up to 50lbs on occasion. This position is deemed eligible for hybrid telework under DNCR’s Telework Policy. This position is located at: 4401 Zoo Parkway Asheboro, NC 27205 Minimum Education and Experience Some state job postings say you can qualify by an “equivalent combination of education and experience.” If that language appears below, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both. See the Education and Experience Equivalency Guide for details. Bachelor's degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution AND two years of experience in communications, public relations, or publicity work; OR an equivalent combination of education and experience. Section/Unit Description The primary purpose of the Communications section: to align the communications (inclusive of marketing, online, creative, and guest experience) with the business and mission objectives to raise attendance, revenue, educational opportunities and public awareness of the North Carolina Zoo; to position the Zoo as a premier travel destination not only in North Carolina, but along the Eastern seaboard; to provide internal and external communications through marketing, social media and earned media; to provide exceptional guest experience programs; to continuously improve customer service, transportation, safety and security; to cultivate potential partners; and to provide consistent, recognizable branding. Division Description The North Carolina Zoo exists for the enjoyment, education and inspiration of all our citizens and guests. The North Carolina Zoo mission is to protect wildlife and wild places and inspire people to join in conserving the natural world. This mission encompasses both domestic and international efforts, focusing on wildlife conservation, habitat preservation and promoting environmental stewardship. Learn more about the North Carolina Zoo: Application Process Be sure to complete the application in its entirety. Resumes will not be accepted in lieu of completing this application. Information should be provided in the appropriate areas, to include the following: Education, including high school and all degrees obtained, Work Experience, #J-18808-Ljbffr Natural and Cultural Resources