Senior Manager (New Media)

Job Description

Job Description

Description:

States United Democracy Center, a nonpartisan organization dedicated to the rule of law and free, fair, and secure elections, is seeking a Senior Manager (New Media) to join its Media Relations team within the Communications department.

Job Overview

Reporting to the Deputy Director of Media Relations, the Senior Manager (New Media) supports the development and implementation of innovative new media strategies that complement earned media efforts and help reach priority audiences. This role plays a key role in expanding the organization’s digital reach by building and managing relationships with content creators, digital media partners, and vendors who can help amplify the organization’s mission, messages, and campaigns.

The Senior Manager (New Media) identifies, cultivates, and manages partnerships with digital creators, podcast hosts, online publishers, and other emerging media platforms to advance the organization’s communications goals. This role works closely with the broader communications team to translate States United programmatic work (research, message testing, legal cases) into compelling digital content opportunities that resonate across new media channels.

Responsibilities :

• Perform all duties in accordance with States United’s values of integrity, inclusion, collaboration, innovation, and excellence.
• Identify, cultivate, and manage relationships with content creators, podcast hosts, vendors, and emerging media outlets aligned with the organization’s mission, communications strategy, and target audiences.
• Support the development and execution of new media strategies that complement earned media and advance organizational campaigns and priorities.
• Identify opportunities to connect States United experts with content creators that expand the organization’s reach and engagement.
• Negotiate and manage partnership terms, deliverables, and expectations with content creators to ensure alignment with organizational goals and messaging.
• Coordinate and track creator participation in States United campaigns, events, and communications initiatives.
• Track and analyze emerging trends in social platforms, digital storytelling, and creator ecosystems to inform forward-looking strategies.
• Draft messaging briefs, creator talking points, and partnership materials to ensure message alignment for each campaign.
• Collaborate with internal teams to translate complex policy issues into accessible digital narratives and content opportunities.
• Work closely with members of the communications team to ensure alignment between traditional media outreach and new media efforts.
• Assist in preparing spokespeople and clients for podcast interviews, livestreams, and other digital media opportunities.
• Monitor new media coverage, online conversations, and creator activity related to the organization’s work and mission to identify the right strategies for each opportunity.
• Track performance metrics for creator collaborations and digital partnerships and provide regular reporting and insights on reach, engagement, and overall impact.
• Other communications tasks as required.

Minimum Requirements:

• Bachelor's degree in Communications, Digital Media, Marketing, Public Affairs, or related fields.
• At least eight (8) years of experience in digital communications, creator engagement, media relations, or social media strategy.
• Demonstrated experience building relationships with creators, podcast hosts, or digital media platforms.
• Strong understanding of emerging social platforms, digital content ecosystems, and audiences.
• Experience managing partnerships or vendors related to digital campaigns.
• Strong writing and messaging skills, including experience drafting briefs or talking points for digital creators.
• Attention to detail and the ability to translate complex legal and research issues into accessible information for different audiences.
• Ability to manage multiple projects and timelines in fast-paced communications environments.
• Ability to work collaboratively with colleagues across teams in a demanding environment.
• Familiarity with digital analytics tools and social media monitoring platforms.
• Willingness and ability to commit up to 15% travel time for relationship building, conferences, and team meetings as needed.
• Willingness and ability to work beyond the normal workday, on weekends, and/or more than 40 hours a week as necessary.
• Professionalism, tact, and diplomacy in interactions with senior professionals and government officials.
• Display a positive attitude and demonstrated concern for people and community, self-confidence, common sense, good listening ability, and collaborative orientation.

Preferred Qualifications:

• Experience on democracy, public policy, or civic engagement issues strongly preferred.

We welcome and encourage individuals to apply even if they do not have all or any of the preferred qualifications listed above.

Cover Letter:

Only applications with cover letters included will be considered.

Compensation + Benefits:

• Annual salary will start at $110,00+ and commensurate to experience.

States United Democracy Center offers generous benefits including 100% employer-paid health, vision, and dental plans plus matching retirement plans.

We have offices located in Boston, MA; Brooklyn, NY; and Washington, DC. This position may also be remote within the United States, with travel to attend organizational and team meetings and conferences, and other travel as needed.

States United values a diverse workforce and a culture of inclusivity and belonging. We are an equal opportunity employer and encourage applications from all individuals without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Women, people of color, LGBTQ+ individuals, people with disabilities, and veterans are strongly encouraged to apply.