Senior Director of Marketing and Communications - Miami, Florida

Senior Director of Marketing and Communications

Lead integrated marketing and communications strategies across a multi-site travel-focused retail and restaurant portfolio. Drive brand visibility and revenue growth in high-traffic environments by aligning messaging with customer behavior and location dynamics. Apply data-informed insights to guide campaign timing and positioning. Manage sensitive communications during operational disruptions and cultivate strategic partnerships to support co-marketing initiatives.

Responsibilities:

Sr Director of Marketing and Communications responsibilities include:

• Develop and execute integrated marketing strategies to drive brand awareness across multi-site travel environments.
• Deliver location-specific approaches by venue, informed by market research and competitive insights.
• Establish KPIs and measure ROI to optimize campaign performance.
• Ensure brand consistency across all concepts and lead crisis and reputation communications.
• Collaborate with franchise partners, authorities, agencies, and vendors on co-marketing initiatives.
• Create high-impact messaging for fast-paced settings across social, mobile, and location-based channels.
• Support digital innovation including kiosk ordering and contactless experiences.
• Lead and scale marketing teams through new openings while serving as the steward of brand integrity across all internal and external touchpoints.

Requirements:

Sr Director of Marketing and Communications candidates must possess:

• 10+ years marketing experience, 5+ years in senior leadership
• Multi-location or franchise marketing management experience
• Excellent communication and presentation skills
• Deep digital marketing and social media expertise
• Ability to work in high-pressure, fast-paced settings
• Flexibility for non-traditional hours during peak travel periods
• Brand building experience
• Experience with multiple restaurant concepts at one time
• Must have an understanding of airport operations and retail, restaurant, hospitality, or travel industry background.