Marketing & Sales Manager

Position SummaryThe Marketing & Sales Manager will bring strong project management discipline to the planning and execution of integrated marketing, sales, publishing, and audience engagement initiatives. This includes establishing priorities, timelines, milestones, budgets, responsibilities, and success measures while coordinating cross-functional teams and external partners to ensure initiatives are delivered on time, on budget, and aligned with strategic and missional objectives.The Marketing & Sales Manager will collaborate cross-functionally with editorial, acquisitions, partnerships, and external distribution partners to maximize both Return on Mission (ROM) and Return on Investment (ROI) across SPERO’s publishing portfolio.Key Responsibilities:Marketing Strategy & Brand DevelopmentDevelop and execute comprehensive marketing strategies for SPERO titles, campaigns, initiatives, and brand growth across ministry, church, retail, education, and digital channels.Create integrated launch plans for frontlist and key backlist titles, including audience targeting, positioning, messaging, and promotional timelines.Build and steward the SPERO Publishing brand within the Christian publishing ecosystem, ensuring alignment with OneHope’s mission, theological commitments, and global vision.Lead digital marketing efforts including email campaigns, social media strategy, influencer engagement, paid advertising, and content marketing initiatives.Develop compelling marketing collateral, sales materials, metadata, promotional copy, presentations, and retailer-facing assets.Analyze market trends, reader behavior, competitor activity, and campaign performance to inform strategic decisions and optimize future initiatives.Sales & Distribution DevelopmentDevelop and manage sales strategies across Christian retail, ministry networks, churches, nonprofits, educational organizations, distributors, and direct-to-consumer channels.Identify and evaluate new sales opportunities, market segments, partnership channels, and global distribution pathways.Project-manage SPERO’s participation in industry conventions, trade shows, ministry gatherings, author events, and strategic partner meetings, coordinating logistics, budgets, vendors, promotional materials, stakeholder communications, schedules, and post-event follow-up.Support forecasting, inventory planning, pricing strategy, and sales performance reporting in partnership with operations and finance stakeholders.Strategic Partnerships & Audience EngagementBuild strategic relationships with churches, denominations, ministry organizations, educational institutions, influencers, and mission-aligned partners that amplify SPERO’s impact.Collaborate proactively with OneHope leaders and external stakeholders to develop contextualized engagement strategies optimized for audience fit and missional reach.Assist in developing scalable campaigns and audience engagement models that strengthen both ministry outcomes and commercial sustainability.Ensure marketing and sales initiatives reflect theological integrity, ethical credibility, and alignment with SPERO’s values.Integrated Project & Campaign ManagementLead end-to-end project management for marketing campaigns, product launches, sales initiatives, events, and partnership activations, from planning through execution and evaluation.Develop project plans, timelines, budgets, milestones, and accountability structures while coordinating cross-functional teams and external partners.Manage competing priorities, risks, dependencies, and resources while tracking performance, communicating progress, and driving continuous improvement.QualificationsBachelor’s degree in marketing, communications, business, publishing, or related field; advanced degree preferred.5-10 years of experience in marketing, sales, audience development, or business development within Christian publishing, ministry media, or faith-based organizations.Demonstrated success managing integrated marketing campaigns and sales initiatives with measurable growth outcomes.Strong understanding of Christian retail, ministry distribution channels, church networks, and publishing ecosystems.Experience working with authors, content creators, ministry leaders, and strategic partners.Deep understanding of audience engagement, brand positioning, and digital marketing best practices.Excellent communication and interpersonal skills, with the ability to build strong relationships with stakeholders at all levels.Strong analytical and strategic thinking skills, with the ability to use market insights and performance data to inform decisions.Experience managing multiple projects and priorities in a fast-paced, collaborative environment.Familiarity with publishing workflows, metadata management, and title lifecycle marketing preferred.Passion for Scripture engagement, discipleship, and mission-driven publishing.Work EnvironmentFull-time hybrid role; Monday–Friday during business hours with some flexibility.Occasional evening and weekend work required.Business travel will be required for industry events, conferences, partner meetings, and ministry engagement opportunities.Our work is international and may require flexibility to accommodate teams and partners across multiple time zones.Skills and AbilitiesExperience in public speaking, presentations, and relationship management.Strong written and verbal communication skills.Proficiency in Microsoft Office and Google Workspace.Familiarity with CRM systems, email marketing platforms, and project management tools.Experience with digital marketing analytics and campaign reporting.Ability to manage budgets, timelines, and vendor relationships.Proficiency with online collaboration tools (Monday.com, Zoom, Dropbox, Google Drive, cloud platforms).Experience with Adobe Creative Cloud and Canva preferred.Strong organizational skills with the ability to manage multiple concurrent initiative #J-18808-Ljbffr OneHope