Senior Engagement Strategist

Description


Position at Fingerpaint Marketing


Reset your expectations of what a healthcare agency can be. Fingerpaint was founded on a simple, powerful idea: Put people first. By replacing egos with a "Never Paint by Number" philosophy, we empower our teams to create truly original work while delivering integrated marketing and life sciences solutions for patients and providers alike. Fiercely independent, we blend empathy, creativity, and data to solve the industry's most complex challenges, empowering bold thinkers to craft with the courage and purpose needed to break the mold.


Objectives of This Role:


We're looking for a senior engagement strategist who is ready to help shake up the status quo in healthcare marketing. The right individual will be comfortable understanding, shaping, and optimizing a brand's omnichannel footprint. This person will be responsible for ensuring a strategic vision is kept alive throughout-and complemented by-an integrated and smart execution plan. The role requires a knack for problem-solving, strong presentation skills, and a curious spirit. Key learning objectives include analyzing and applying available data across the brand to drive or support agency points of view (POVs); crafting POV and strategic recommendations; and providing clients with innovative strategies that span digital, social, mobile, and traditional media.


Duties and Responsibilities:

• Work alongside account, strategy, and creative teams to ensure that digital and engagement strategies are properly integrated within the larger marketing programs
• Leverage audience targets, analytics data, digital trends, user behaviors, competitive audits, and asset/experience evaluations to understand the brand situation and develop informed marketing approaches
• Support in the defining of audience archetypes, customer micro-journeys, content needs, and engagement pillars through a combination of independent and client-provided research
• Serve as a champion for best practices and trends across digital, social, mobile, and traditional media
• Track, distill, and share relevant digital, technological, and innovation insights while making recommendations for optimizing tactics to the broader team to apply to client solutions
• Effectively present in various settings one-on-one, small/large groups, with peers, subordinates, and bosses and outside organizations
• Deliver optimal customer experiences by aligning digital marketing strategies with client's business goals and evaluating multiple touchpoints
• Lead internal and client-facing engagement workshops for tactical planning, strategic problem solving, and pitches

Job Requirements:

• 3 to 5 years in digital marketing or engagement strategy (within a pharmaceutical agency strongly desired)
• Experience in creating or optimizing content strategies informed by data and competitive insights
• Understanding of UX principles and UI design to enhance user engagement
• Practical experience and strong knowledge of integrated marketing disciplines:
• Content Strategy
• CRM Experience
• Direct Marketing
• SEO/SEM best practices
• Proficient in Microsoft Office
• Familiar with Google Analytics and SEMRush

Don't meet every single requirement? That's okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity.Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.