WhatNot Live Shopping Host Fine Jewelry

Job Profile: Whatnot Live Shopping Host — Fine Jewelry

Company: Unique Designs

Role Type: Full-time or part-time; flexible based on show schedule

Location: Secaucus NJ

Reports To: Whatnot Channel Lead / Live Commerce Manager

Whatnot Live Shopping Host — Fine Diamond & Pearl Jewelry

Unique Designs is launching on Whatnot, a live shopping marketplace, and we are looking for a confident, engaging, and trustworthy on-camera host to sell fine jewelry during live shopping shows.

This role is ideal for someone who loves jewelry, enjoys connecting with customers, and can create excitement while maintaining accuracy, professionalism, and trust. The host will present and sell fine diamond jewelry featuring natural and lab-grown diamonds, as well as pearl jewelry, across multiple price points and product categories.

The right candidate will be part salesperson, part educator, part entertainer, and part brand ambassador. You should be comfortable speaking live on camera, explaining product details clearly, responding to questions in real time, and helping buyers feel confident about their purchases.

Prior Whatnot experience is a plus, but we are also open to candidates with strong backgrounds in jewelry sales, luxury retail, live selling, clienteling, hosting, content creation, or on-camera presentation.

Key Responsibilities

Live Selling & On-Camera Hosting

• Host live Whatnot shows featuring fine diamond jewelry, lab-grown diamond jewelry, natural diamond jewelry, and pearl jewelry.
• Present jewelry clearly, confidently, and accurately during live broadcasts.
• Create an engaging, upbeat, and trustworthy shopping experience.
• Explain product features, benefits, styling options, and value points.
• Sell across multiple price points, from accessible everyday pieces to higher-value fine jewelry.
• Build excitement and urgency while maintaining a professional luxury brand tone.
• Answer buyer questions in real time during the show.
• Keep the show moving while giving each product the right level of attention.
• Work closely with the show operator to manage product flow, auctions, giveaways, and buyer engagement.

Product Presentation & Jewelry Storytelling

• Present rings, earrings, bracelets, necklaces, pendants, pearl strands, diamond studs, tennis bracelets, fashion jewelry, bridal styles, and other fine jewelry categories.
• Explain jewelry details such as metal type, diamond type, diamond shape, carat weight, pearl type, pearl size, setting style, clasp type, and overall design.
• Communicate the difference between natural diamonds and lab-grown diamonds accurately and clearly.
• Highlight craftsmanship, wearability, gifting potential, styling ideas, and occasion-based uses.
• Help customers understand product value without overstating or misrepresenting details.
• Use storytelling to make each piece feel special, desirable, and easy to envision wearing or gifting.

Buyer Engagement & Community Building

• Welcome viewers, engage chat, and create a warm live shopping environment.
• Build relationships with repeat buyers and new customers.
• Encourage viewers to follow the account, bookmark shows, ask questions, and participate.
• Create trust through transparency, professionalism, and product knowledge.
• Adapt selling style based on audience response, product category, and price point.
• Handle objections, hesitation, and comparison questions with confidence and care.
• Maintain energy and professionalism throughout live shows.

Sales Performance

• Drive sales through strong product presentation and effective live selling techniques.
• Help maximize revenue per show, sell-through rate, average order value, and repeat buyer activity.
• Support themed shows, promotional events, product drops, and category-specific selling strategies.
• Learn which styles, price points, and presentation methods perform best.
• Participate in post-show reviews to improve future performance.
• Work with the Whatnot Channel Lead to test selling formats, bundles, opening bids, and show pacing.

Brand Representation & Trust

• Represent Unique Designs with professionalism, warmth, and credibility.
• Maintain a polished on-camera appearance appropriate for fine jewelry sales.
• Use accurate language when describing jewelry, gemstones, metals, diamond type, pearl type, condition, size, and value.
• Avoid exaggerated, misleading, or unsupported claims.
• Follow company guidelines for product representation, pricing language, and customer communication.
• Protect buyer confidence and the company’s reputation.

Ideal Candidate

The ideal candidate is a natural communicator who can sell fine jewelry live while making buyers feel informed, excited, and comfortable.

You may be a strong fit if you have experience in:

• Fine jewelry sales
• Luxury retail
• Diamond, bridal, pearl, or fashion jewelry sales
• Live shopping or livestream selling
• Whatnot, TikTok Live, Instagram Live, or similar platforms
• On-camera hosting or content creation
• Retail clienteling
• Trade shows, trunk shows, or in-person selling events
• Brand ambassador or product demonstration roles
• Commission-based sales environments

Prior jewelry experience is strongly preferred. Prior Whatnot experience is helpful, but not required if you are a strong live seller and willing to learn the platform.

  Required Skills

• Strong on-camera presence
• Excellent verbal communication skills
• Comfortable selling live in real time
• Warm, energetic, and engaging personality
• Ability to explain products clearly and accurately
• Strong sales instincts
• Comfortable discussing different price points
• Ability to build trust quickly with buyers
• Professional appearance and presentation
• Strong attention to product details
• Calm and confident under pressure
• Able to multitask while speaking live
• Comfortable answering buyer questions in chat
• Reliable, punctual, and prepared for scheduled shows
• Willingness to work some evenings or weekends based on show schedule

  Preferred Skills

• Fine jewelry sales experience
• Diamond jewelry knowledge
• Pearl jewelry knowledge
• Familiarity with natural diamonds and lab-grown diamonds
• Understanding of basic jewelry terms, including carat weight, cut, color, clarity, metal type, setting style, and pearl sizing
• Experience selling engagement rings, diamond studs, tennis bracelets, pendants, necklaces, earrings, bracelets, or pearl strands
• Experience with luxury customer service or clienteling
• Prior Whatnot selling experience
• Experience using TikTok Live, Instagram Live, YouTube Live, or other livestream platforms
• Comfort creating short-form social media content
• Ability to model or demonstrate jewelry on camera
• Bilingual ability is a plus

  Jewelry Categories You May Present

The host may sell across a wide range of fine jewelry categories, including:

• Natural diamond jewelry
• Lab-grown diamond jewelry
• Pearl jewelry

  Success Metrics

Success in this role will be measured by:

• Sales per show
• Revenue per live hour
• Sell-through rate
• Average order value
• Viewer engagement
• Chat participation
• Follower growth
• Repeat buyer activity
• Product presentation quality
• Accuracy of product descriptions
• Buyer trust and satisfaction
• Ability to maintain energy and professionalism throughout shows
• Feedback from buyers, management, and the support team

  Sample Day-to-Day Tasks

• Review the product lineup before a live show.
• Learn key talking points for each piece.
• Prepare jewelry displays, try-on moments, and presentation flow.
• Go live on Whatnot and welcome viewers into the show.
• Present a pair of lab-grown diamond studs and explain the size, style, and value.
• Compare natural diamond and lab-grown diamond options clearly and accurately.
• Showcase pearl earrings or a pearl necklace with styling suggestions.
• Respond to buyer questions about size, metal type, diamond details, pearl details, or gifting options.
• Create urgency around featured items, auctions, or limited quantities.
• Work with the operator to keep the show organized and moving.
• Participate in a brief post-show review to discuss what sold well and what can improve.

Compensation

Compensation will be based on experience.

Suggested structure:

• Hourly base or salary ($18-25 per hour)
• Optional performance bonus based on sales, show performance, repeat buyers, and customer satisfaction
• Potential commission or incentive structure for high-performing hosts

  How to Apply

Please submit:

• Your resume
• A short note explaining your experience with jewelry, luxury retail, live selling, or on-camera presentation
• Any links to relevant livestreams, social media content, sales videos, or product demonstrations, if available

As part of the interview process, candidates may be asked to complete a short live or recorded product presentation using sample jewelry items.

Bonus: Tell us about a piece of jewelry you love selling or talking about, and how you would present it to a live audience.