Marketing & Communications Specialist

Milwaukee College Prep is a high-performing network of public charter schools dedicated to ensuring every student is prepared for high school, college, and life. With a mission grounded in academic excellence, character development, and equity, our schools serve a diverse population of students and families across Milwaukee. Position Overview Milwaukee College Prep is seeking a passionate and creative Marketing & Communications Specialist to join our Advancement & External Affairs team. The Marketing & Communications Specialist supports internal and external communications and marketing initiatives across the organization—and will play a key role in advancing our mission by increasing awareness, engagement, enrollment, staff recruitment, and fundraising through effective marketing and communications strategies. This role helps drive engagement (families, donors, staff, and alumni), promote the organization through events, content development, marketing collateral, etc., and ensure consistent messaging across all platforms and audiences. Responsibilities Marketing & Content Strategic Planning In collaboration with the CM&XAO, support the development and execution of strategic marketing plans by coordinating content calendars, aligning messaging across channels, and ensuring brand consistency to meet organizational goals. Content Creation & Storytelling Write and edit compelling content (written, photography, videos) across key audiences for newsletters, e-communication, social media, mkeprep.com, collateral, grant applications, and press releases. Ensure content is consistent in voice, tone, and style across all channels. Capture and share stories that reflect the values, achievements, and culture of Milwaukee College Prep. Develop branded creative templates to be used by leaders across the organization for flyers, posters, and other custom materials. Design and produce flyers, brochures, signage, and other promotional materials using tools such as Canva, Adobe Creative Suite, or similar platforms. Brand Management Ensure consistency in brand messaging and visual identity across all marketing channels. Collaborate with internal teams to align communications with organizational goals. Digital Marketing & Analytics Plan and execute email campaigns, paid digital advertising strategies, and paid social media advertising strategies to drive enrollment and community engagement. Use analytics tools to track campaign performance and provide actionable insights. Event & Community Outreach Support Assist in planning, promoting, and supporting major school events, community open houses, fundraisers, and other community outreach (i.e., that of MCP staff, families, prospective employees and families). Help coordinate marketing materials for recruitment fairs and community events. Qualifications Bachelor's degree in marketing, communications, journalism, or a related field. 5 years of experience in marketing, communications, or related roles (education or nonprofit sector a plus). Strong written and verbal communication skills. Proficiency in social media management, website management (e.g., SquareSpace), email marketing platforms (e.g., Constant Contact), design tools (e.g., Canva, Adobe Creative Suite), and marketing analytics tools (e.g., Meta Analytics, Google Analytics) Experience with website content management systems and basic HTML a plus. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Passion for education and commitment to the mission of Milwaukee College Prep. Why Join Us? Be part of a mission-driven organization making a real impact in students’ lives. Work in a collaborative, supportive, and growth-focused environment. Opportunity to bring your creativity to a role with room for innovation and leadership. #J-18808-Ljbffr