Marketing Director, Blue Note New York

Job Description

Blue Note Entertainment Group is seeking a highly motivated marketing leader with a music and entertainment background to direct and personally execute marketing for the Blue Note Jazz Club in New York. This role sets the strategy and then owns the implementation, from campaign planning to the day-to-day work of getting every show promoted, announced and sold.

RESPONSIBILITIES

Strategy and Leadership

• Lead strategic oversight of the Blue Note New York brand
• Develop comprehensive marketing campaigns to maximize ticket revenue for all shows
• Strategize campaigns to support sales growth across digital, radio and print
• Lead all public relations efforts in cooperation with agency of record
• Manage annual marketing budget and expenditures in collaboration with the Finance Department
• Supervise the marketing team and delegate day-to-day responsibilities for the Senior Graphic Designer, House Photographer and Box Office Manager
• Create and maintain relationships with managers, agents, artists and partners in support of events
• Support objectives of the Talent Division for artist development and programming initiatives
• Work globally with Marketing leads at owned and licensed venues within the entertainment group
• Identify and develop new business opportunities for brand growth with relevant partners

Execution and Implementation

• Personally implement and execute marketing plans across all brand channels, including website, social media, digital marketing, email marketing and advertising
• Build and launch show-level campaigns from start to finish, coordinating announce, pre-sale and on-sale schedules with artist teams
• Build, schedule and send email campaigns for upcoming shows, venue promotions and partner sends
• Develop and execute organic social media including content planning, posting, promotions and contests
• Supervise digital advertising (Meta, Google and other platforms) run by the agency of record, directing strategy, budget and performance
• Monitor, analyze and report on the performance of digital, email and social campaigns, and adjust in real time to drive ticket sales
• Oversee in-venue and on-site advertising collateral, including digital screens, table toppers, monthly programs, show posters and flyers
• Collect and segment ticket buyer data to power targeted campaigns
• Direct house photographers and coordinate content collection; organize and maintain media libraries
• Identify and execute marketing and promotion opportunities within the restaurant and gift shop retail spaces
• Manage, mentor and delegate day-to-day tasks to Marketing Interns

QUALIFICATIONS

• Comfortable working in a high volume, fast paced environment
• Bachelor's Degree in Marketing, Communications, Music Business or a related field
• 5-7 years of professional experience in marketing, music business or a related industry
• Proven ability to both build the strategy and execute it hands-on
• Strong organizational skills with attention to detail and ability to prioritize
• Strong verbal and written communication; experience negotiating and working with partners and external stakeholders a plus
• High level of motivation to take initiative and work independently
• Knowledge of marketing tool chest platforms: CRM, social media, email marketing, etc

LOCATION & BENEFITS

• New York, NY
• Full Time/Salary position
• Monday to Friday, 11am to 7pm, with some weekend and evening hours as needed
• This position is NOT a remote position, and the Marketing Director will be required to be in-office full time
• Healthcare plan