Lifecycle Coordinator

JOB SUMMARY: The Lifecycle Coordinator plays a critical role in ensuring Choice-branded hotels are accurately represented and fully bookable across all distribution channels throughout key lifecycle events, including openings, rebrands, suspensions, reinstatements, and terminations. This role is responsible for the integrity of hotel data, rate accuracy, and seamless distribution across OTA, GDS, and direct booking platforms—directly impacting hotel visibility, guest booking experience, and revenue performance. Serving as a key operational partner, the Coordinator collaborates cross-functionally with Property Support, Distribution, and IT teams to execute timely updates, resolve system discrepancies, and ensure hotels transition smoothly into market. This role also acts as a frontline resource for lifecycle-related system inquiries and issue resolution. This is an individual contributor role with no direct reports, operating within a high-volume, fast-paced support environment.

Note: This role is 4 days onsite in Scottsdale, AZ not eligible for visa sponsorship now or in the future.

RESPONSIBILITIES: Distribution & Data Integrity Ensure hotel content (rates, descriptions, amenities, policies, and imagery) is accurate, complete, and consistently displayed across all booking channels. Proactively identify and resolve discrepancies that could impact booking accuracy, guest experience, or revenue.

Hotel Onboarding & Lifecycle Execution Coordinate end-to-end system setup and activation for new hotel openings, rebrands, and relaunches, including pre-sale readiness. Execute lifecycle changes (suspensions, reinstatements, terminations) with precision to prevent booking disruption and guest confusion. Perform system validation checks, including GDS initialization and test bookings, to confirm successful activation. System & Distribution Coordination Manage data integration from Propel into Choice systems, ensuring accurate property setup and connectivity. Coordinate GDS switches and OTA distribution updates for onboarding and brand transitions. Support secondary name updates and ensure changes are reflected across all platforms and stakeholders.

Cross-Functional Collaboration Partner with internal teams (Property Support, Distribution, IT, and Operations) to ensure hotels are guest-ready and visible at the appropriate time. Serve as a primary point of contact for lifecycle-related system questions and issue resolution.

Issue Resolution & Continuous Improvement Troubleshoot system or distribution issues, escalating as needed to drive timely resolution. Identify recurring issues and provide input on process improvements to enhance efficiency, accuracy, and scalability.

QUALIFICATIONS: Employment Experience One to three years of experience in a customer service, hotel operations, hospitality support, or customer-facing role is strongly preferred. Experience supporting hotel onboarding, distribution setup, rate loading, or connectivity across online travel agency and booking platforms is strongly preferred. Working knowledge of hospitality reservation, central management, or distribution systems is preferred. Experience with GDS, OTA connectivity, or hotel distribution operations is preferred. Prior hotel industry experience, including exposure to openings, rebrands, or lifecycle support processes, is preferred.

Technical Skills Proficiency in Microsoft Office applications, including Excel, PowerPoint, and Word, with the ability to manage data and communicate clearly. Proficiency with trouble ticket applications, such as ServiceNow, or similar customer support, reporting, and database tools. Familiarity with hotel distribution systems, OTA platforms, GDS workflows, or related reservation technologies is preferred.

Additional Skills & Competencies Strong problem-solving and critical-thinking skills, with the ability to identify issues and support timely resolution. Strong verbal, written, and listening communication skills, with the ability to work effectively across teams and support partners. Excellent interpersonal, organizational, and time-management skills, with strong attention to detail and follow-through. Ability to manage multiple priorities in a fast-paced environment while maintaining accuracy and service quality.

Education Requirements High school diploma or GED required. Associates degree or higher education preferred.

Salary Range The salary range for this position is $65,698 - $77,292. Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few: Competitive compensation and benefits, including medical, dental, and vision coverage Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance Financial benefits for retirement and health savings Employee recognition programs Discounts at Choice hotels worldwide About Choice Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too. At Choice, we are united by the simple belief that tomorrow will be

even

better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business. Our corporate office locations: North Bethesda, MD

— Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail. Scottsdale, AZ

— Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail. Minneapolis, MN

— Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown. Field/Remote

— Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role. Choice’s Cultural Values Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity Choice’s Leadership Principles Act with Intention | Lead with Authenticity | Grow & Deliver