Product Marketing Specialist (Charlotte)

Product Marketing Specialist

This role has been designated as 'Remote/Teleworker', which means you will primarily work from home.

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

As a Product Marketing Specialist for HPE Morpheus, you will play a key role in supporting the development and execution of product marketing initiatives across the product lifecycle, helping to drive business success. We are growing our rockstar team, and this role provides you with the opportunity to work in a dynamic company and collaborate with experienced product management, sales, and marketing teams. You will be at the heart of it all to create and refine messaging, support go-to-market activities, create content, and support sales and partner enablement activities. This is your opportunity to play a key role in a fast-growing business and help customers solve real-world challenges faced by IT teams globally.

You will join an experienced HPE product marketing team where the culture is to innovate boldly, win together, and be a force for good. We help each other succeed to achieve big goals, and we value unique thoughts, celebrate individuality, and hold ourselves accountable. If you're a results-driven storyteller who's passionate about technology and excited to shape how enterprises think about AI and hybrid cloud, apply now. You get the chance to learn from seasoned marketers and work alongside technical experts who are redefining the future of enterprise technology.

This is a remote teleworker role.

Apply subject matter knowledge to help solve common business issues and recommend alternatives. Work on problems of diverse scope. May act as a team or project leader providing direction to others to complete execution. Exercise independent judgment throughout the role to make recommendations and execute on time. Able to handle most unique situations. May seek advice to make decisions on complex business issues.

Responsibilities:

• Product Positioning and Messaging: Develop clear and compelling product positioning that highlights the value of HPE Morpheus leveraging standard templates guiding you through the process.
• Go-to-Market Strategy: Execute go-to-market strategies for existing and new product offerings, including product announcements and launches, aligning the marketing plan in support of the product roadmap and business objectives.
• Content Creation: Execute impactful marketing collateral using company templates, including solution briefs, case studies, blogs, social posts, videos, presentations and sales education materials. Partner with campaign teams to execute assets, such as landing pages, reports, and webinars.
• Sales Enablement: Create sales enablement tools, such as competitive battle cards, product training materials, and objection-handling guides.
• Customer Advocacy: Work closely with customer success teams to identify, track, and showcase customer success stories. Leverage customer feedback to recommend messaging updates and influence product roadmap decisions.

Education and Experience Required:

• Education: College degree in Marketing/Business/Technical.
• Marketing Experience: 2-5 years of work experience in product marketing fundamentals and tactics.
• Collaboration: Experience building strong relationships with people and teams in other groups, such as product, sales, and marketing teams.
• Workstyle: Demonstrates strong independent working skills as a remote worker.
• Technical: Beneficial to have a strong understanding of hybrid IT environments or AI-driven solutions.

Knowledge and Skills:

• Strong knowledge of Microsoft Office tools.
• Excellent ability to prioritize work and is independently accountable.
• Expertise in managing project timelines on time and within budget.
• Strong written/oral communications.
• Strong analytical skills.
• Excellent interpersonal skills.
• Experience using agentic AI in product marketing.
• Ability to interface with management and functional disciplines, both within the company and with marketing vendors.
• Confidence in presenting to peers, managers, and executives.

Impact/Scope:

• Moderate May seek advice in order to make decisions on complex business. Impact at the specialist level and within workgroup.

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.