SEO & Digital Coordinator

Overview

You will be responsible for the health of our organic search presence, the management of local listings (Google Business Profile), and ensuring website content is optimized and functional for Stratum Marketing clients.

Qualifications

Certifications: , Education: Bachelor's Degree: Advertising; Bachelor's Degree: Digital Media; Bachelor's Degree: Marketing; Bachelor's Degree: Journalism; Bachelor's Degree: Public Relations, Work Experience: Digital marketing

Responsibilities

SEO & Content Optimization

• Conduct keyword research to identify growth opportunities and guide content strategy.
• Perform regular On-Page SEO audits (meta tags, headers, internal linking, and image alt-text).
• Monitor site health and "soft" technical SEO issues using tools like Google Search Console and Semrush/Ahrefs (e.g., fixing 404s, redirect chains, and sitemap errors).
• Track, analyze, and report on organic traffic performance and keyword rankings.

Local SEO & Listing Management

• Own the Google Business Profile (GBP) strategy: regularly update photos, posts, and business hours.
• Monitor and manage online reputation by responding to reviews and ensuring NAP (Name, Address, Phone) consistency across the web.
• Manage third-party listing aggregates (e.g., Yext, BrightLocal) to ensure local data accuracy.

"Soft" Web Management

• Execute website updates within the CMS (WordPress, Webflow, etc.), including landing page creation and blog formatting.
• Communicate with the technical dev team for complex backend issues while handling "front-of-glass" fixes (basic HTML/CSS adjustments) independently.
• Ensure all web content follows brand guidelines and UX best practices.
• Collaborate with digital strategists, content creators, and account managers to support organic search goals tied to broader marketing initiatives.
• Execute SEO tasks that support team defined strategies, including keyword research, on page optimization, and content updates.
• Provide SEO input during campaign planning and content discussions to ensure search considerations are incorporated early

Find it here.

Discover the job, the career, the purpose you were meant for. At Carle Health, we're committed to fostering a workplace where every team member feels valued, respected and empowered, where passion and purpose come together to positively impact the lives of our patients and our communities. Find it all at Carle Health.

Our nearly 17,000 team members and providers work together to support patient care across central and southeastern Illinois. We’ve grown to include eight, award-winning hospitals and a multispecialty provider group with more than 1,500 doctors and advanced practice providers. We’re developing the next generation of providers and healthcare professionals through Carle Illinois College of Medicine, the world’s first engineering-based medical school, and Methodist College. Carle BroMenn Medical Center, Carle Foundation Hospital, Carle Health Methodist Hospital, Carle Health Proctor Hospital, Carle Health Pekin Hospital, and Carle Hoopeston Regional Health Center hold Magnet designations, the nation’s highest honor for nursing care. We offer opportunities in several communities throughout central Illinois with potential for growth and life-long careers at Carle Health.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Carle Health participates in E-Verify and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization. | For more information: ***email_hidden***.

Compensation And Benefits

The compensation range for this position is $20.65per hour - $34.49per hour. This represents a good faith minimum and maximum range for the role at the time of posting by Carle Health. The actual compensation offered a candidate will be dependent on a variety of factors including, but not limited to, the candidate’s experience, qualifications, location, training, licenses, shifts worked and compensation model. Carle Health offers a comprehensive benefits package for team members and providers. To learn more visit careers.carlehealth.org/benefits.