Associate Brand Manager - UFS Condiments
$88.6k - $133kUnilever Global
Unilever Food Solutions is a business built by Chefs, so we know what you face every day in the kitchen. Everything we do is focused on making your life a little easier. Our purpose is to Free Chefs to love what they do. Unilever Food Solutions is the foodservice (B2B) part of Unilever F&R, present in 26 multi-country organizations (MCOs) with a bold plan for doubling the size of the business by 2030. UFS North America has big ambitions, but we are a lean and fast-paced team - so if you thrive on challenge and are not afraid to roll up your sleeves, stay agile and learn fast, then this may be a role for you! Background & Purpose of the Job We are searching for an Associate Brand Manager to support and drive initiatives for the UFS NA Condiments category. This role is focused on the Hellmann’s Mayonnaise brand, the biggest brand and category for UFS North America with strong momentum in sales, share, and margin growth. The Associate Brand Manager will play a crucial role in supporting the Back-of-House (BOH) strategies, innovation roadmaps, and commercial plans. This role offers the opportunity to be part of an exciting trajectory for the Hellmann’s brand and a key strategic growth platform for UFS North America, touching every aspect of the marketing mix from commercial strategy to innovation to communications. Who You Are and What You'll Do
- Strategic Support: Assist in driving the Hellmann’s Back-Of-House (BOH) strategies, innovation roadmaps, and commercial plans.
- Project Management: Lead innovation and renovation project management and delivery, including the development of the mayo segmentation innovation, & mayo superiority initiative.
- Performance Management: Analyze market sales/share with actionable insights into internal and competitor performance.
- Marketing Collaboration: Work closely with Operator Marketing & Customer Development to deliver best-in-class sales support materials and operator-specific marketing campaigns to execute BOH strategy & TT10 performance.
- Communications: Support BOH unmissable brand & influencer campaign to drive B2B2C brand awareness.
- Education: Bachelor’s degree required, Master’s desired.
- Experience: 5+ years of marketing experience required, with a focus on brand/category management and innovation & renovation project management. Blue-chip CPG and/or foodservice experience a plus.
- Skills: Strong financial acumen, commercial understanding, and proficiency with syndicated performance tracking data platforms (Circana, Nielsen, Direct Link).
- Attributes: A natural go-getter with a growth mindset, strong leadership and interpersonal skills, and the ability to work independently and proactively.
- Passion: Demonstrated passion for food and dining, with a consistent track record of creating effective brand content.
- Note that this role is office-based, with a minimum of 3 days per week required in the Hoboken office.
$86.08k - $129.12k
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