Senior Manager, Product Marketing - HBF

Position at HBF

At HBF, we believe extraordinary spaces begin with extraordinary design.

For nearly 40 years, HBF has earned a reputation as one of the most respected names in premium commercial furnishings. Our products are found in some of the world's most distinctive workplaces, hospitality destinations, healthcare environments, and public spaces, where timeless craftsmanship, thoughtful innovation, and authentic design come together to create meaningful experiences.

As part of HNI Corporation, HBF operates with the agility and creative spirit of a design-focused, open-line brand while leveraging the strength and resources of a global organization.

We are seeking a dynamic Senior Manager, Product Marketing to shape the future of our portfolio and lead the strategic development of products that elevate the environments where people work, gather, heal, and connect.

This role is ideal for a product leader who thrives at the intersection of business strategy, design excellence, customer insight, and market innovation.

What You'll Do

As the Head of Product for HBF and HBF Textiles, you will define and execute the long-term vision for HBF's product portfolio while championing the brand's legacy of craftsmanship and design leadership.

You will lead a high-performing team responsible for identifying emerging trends, discovering unmet customer needs, manage the lifecycle of the portfolios, and bring compelling solutions to market that strengthen HBF's premium position.

Key Responsibilities Include:

• Establish and lead the strategic product roadmap across HBF and HBF Textile's portfolios.
• Identify emerging opportunities within workplace, hospitality, healthcare, and public space markets.
• Partner closely with Design, Engineering, Manufacturing, Sales, Marketing, and Finance teams to bring innovative products to life.
• Translate customer insights, specification trends, and market intelligence into actionable product strategies.
• Develop business cases and investment strategies for new product introductions.
• Manage the full product lifecycle, from concept development through launch and portfolio optimization.
• Champion product storytelling and value propositions that reinforce HBF's premium brand positioning.
• Guide portfolio decisions that drive growth, profitability, and market differentiation.
• Foster a culture of innovation, collaboration, and customer-centered thinking.

What Makes This Opportunity Different

This is not simply a product management role.

This is an opportunity to influence one of the most respected design brands in the commercial interiors industry

You’ll help define what comes next for a brand known for:

• Design authenticity
• Craftsmanship and quality
• Collaborations with leading designers
• Thoughtfully curated collections
• Premium customer experiences
• Enduring products that stand the test of time

Your work will directly influence the spaces where people experience some of life's most important moments, from executive boardrooms and luxury hospitality settings to healthcare environments and public gathering places.

What We’re Looking For

We’re interested in accomplished product leaders who have successfully built and managed premium products and brands. Ideal candidates will have experience in commercial interiors and design. Experience with premium consumer brands is highly desired.

Leaders from luxury, premium lifestyle, architecture, interior design, hospitality, or consumer product organizations who understand how exceptional products create meaningful brand experiences are also encouraged to apply.

Qualifications:

• Bachelor's degree required; MBA preferred.
• At least 7 years of progressive product management leadership experience is required; 10 years of experience preferred.
• Demonstrated success developing product strategy and roadmaps.
• Strong commercial acumen and portfolio management expertise.
• Experience leading cross-functional teams and influencing senior leaders.
• Passion for design, innovation, and customer experience.
• Exceptional strategic thinking and communication skills.

HNI Corporation (NYSE: HNI) is a manufacturer of workplace furnishings and building products, operating under two segments. The workplace furnishings segment is a leading global designer and provider of commercial furnishings, going to market under multiple unique brands. The residential building products segment is the nation's leading manufacturer and marketer of hearth products.
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