Sr. Manager, Marketing Programs & Operations

Want to help us help others? We’re hiring!

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us! GoFundMe is looking for a strategic and operationally exceptional leader to help operate and scale our Marketing programs and org.

As GoFundMe evolves, Marketing plays a critical role in driving participation, building brand meaning, helping nonprofits grow their impact, and accelerating business performance. Achieving that vision requires more than great strategy, it requires world-class execution.

We're looking for a Senior Manager of Marketing Programs & Operations to serve as the strategic and operational backbone of the Marketing organization. This leader will drive planning, prioritization, budgeting, resource allocation, organizational effectiveness and cross-functional execution while serving as a trusted partner to the SVP of Marketing and Marketing Leadership Team.

This leader will also manage and develop a high-performing team responsible for advancing Marketing’s strategic priorities, operational excellence, and cross-functional execution.

The role combines elements of strategy, operations and program management responsibilities to help build a high-performing marketing organization capable of delivering measurable business impact.

The ideal candidate is equal parts strategist, operator, and builder, someone who thrives in complexity, creates clarity from ambiguity and knows how to transform ambitious plans into operational reality.

Candidates considered for this role will be located in the San Francisco, Bay Area. There will be an in-office requirement of 3x a week.

What You'll Do

Drive Marketing Strategy & Planning

• Build and evolve the operating system that powers Marketing.
• Partner with the marketing leadership team to translate company strategy into priorities, plans, and investments.
• Lead annual and quarterly planning, goal setting, business reviews, and organizational planning.
• Drive prioritization and resource allocation to maximize impact and focus.

Lead Cross-Functional Execution

• Drive execution of Marketing's highest-priority initiatives.
• Coordinate major campaigns, launches, growth initiatives, brand moments, and cross-functional programs.
• Establish operating rhythms that improve accountability, visibility, and decision-making.
• Identify risks, remove blockers, and ensure strategic initiatives stay on track.

Own Investment & Resource Planning

• Partner with Finance and Biz Ops on budgets, forecasting, headcount, and resource allocation.
• Develop frameworks to evaluate investments and prioritize opportunities.
• Provide visibility into budget performance, spending, and ROI.

Build and Lead a High-Performing Team

• Lead, coach and develop a team responsible for Marketing programs and operations.
• Establish clear roles, goals, and accountability while fostering an inclusive, collaborative and high-performing culture.
• Build the team’s capabilities and structure as the needs of the Marketing organization evolve.

Build Organizational Effectiveness

• Create systems and processes that help Marketing scale.
• Improve visibility into priorities, capacity, execution health, and progress.
• Simplify workflows, strengthen collaboration and drive operational excellence.

Lead Measurement & Reporting

• Build reporting, dashboards, and business reviews that connect Marketing activity to business outcomes.
• Track goals, strategic initiatives, and performance.
• Deliver insights that improve decision-making and resource allocation.

Oversee Marketing Operations & Technology

• Own marketing operations, workflows and infrastructure.
• Improve planning systems, campaign operations, and execution processes.
• Evaluate tools, AI solutions, agencies, and vendors that help teams move faster and work smarter.

What You'll Bring

• 7-10+ years of experience in Strategy & Operations, Marketing Operations, Business Operations, Program Management, Consulting, or related disciplines.
• Proven people-management experience, including building, coaching, and developing high-performing teams.
• Proven success building operating systems and leading complex cross-functional initiatives in high-growth organizations.
• Strong experience in strategic planning, budgeting, forecasting, resource management, and organizational design.
• Exceptional program and project management capabilities.
• Experience partnering closely with executive leadership teams.
• Strong analytical, financial, and problem-solving skills.
• Experience developing reporting frameworks, operational dashboards, scorecards, and business reviews.
• Ability to influence stakeholders across functions and organizational levels.
• Excellent communication, presentation, and organizational skills.
• Ability to balance strategic thinking with hands-on execution.

Preferred

• Experience supporting multi-functional marketing organizations.
• Experience in consumer technology, marketplaces, SaaS, fintech, media, or mission-driven organizations.
• Experience managing budgets, agencies, procurement, and vendor relationships.
• Experience building Strategy & Operations, Program Management, or organizational planning functions.
• Familiarity with modern marketing technology stacks, workflow systems, AI-enabled productivity tools, and operational best practices.

Why you’ll love it here

• Make an Impact : Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment : Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team : Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits : Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support : Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities : Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI : Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement : Make a difference through our volunteering program.

We live by our core values: impatient to be great , find a way , earn trust every day , fueled by purpose . Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The annual U.S. salary range for this full-time position is $163,500 - $245,500. The company also offers equity and other benefits to employees, including healthcare, dental, vision, life insurance and 401(k) saving program. In addition to this wage, there are geolocation differentials that will increase pay depending on the work location. Additionally pay may vary depending on other factors including skills, experience, education, or training. Your recruiter can share more about the specific total compensation package based on your location during the hiring process.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please fill out this accommodation form.

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Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘26 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

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