Senior Associate Brand Manager - Blue Bunny

Company: Wells Enterprises (a Ferrero Company)

Functional Area: Brand Marketing

The Role

Wells Enterprises has a Senior Associate Brand Manager opening on our growing Blue Bunny team. The Senior Associate Brand Manager will report into the Senior Brand Manager on Blue Bunny and play a key role in developing and shaping the future of the Blue Bunny business.

What You’ll Do

• Leads executional management of strategic growth business plans on existing or future business, partnering closely with cross-functional counterparts
• Owns comprehensive brand analysis - industry, category, channel, competition, and brand - to inform growth plans
• Brings forward insight & fact-based recommendations based on syndicated data as well as custom research design, implementation, and analysis
• Supports development of brand strategy growth plans within 1 to 3-year horizon - inclusive of innovation, renovation, proximity, partnerships, packaging, and pricing
• Supports IAT communication initiatives across the consumer purchase funnel
• Responsible to create and develop brand materials used with internal and external stakeholders

What You’ll Bring

• 2-3 years marketing experience with a CPG company.
• Effectively lead a cross-functional team and drive results, build relationships, and communicate effectively at all levels in the organization.
• Strong attention to detail and excellent organizational skills.
• Proactive, entrepreneurial-minded, ability to work in a fast-paced, nimble environment.
• Problem solving skills, possesses functional and technical skills, written and verbal communication skills, relationship management and interpersonal skills, analytical skills, insight generation.
• Access and interpret syndicated data to inform fact-based decisions.
• Knowledge and familiarity around launching innovation, new product lines, and/or entering new channels.

The base pay range for this position is $104,295 to $146,013 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis