Marketing Analyst/Specialist-II (28211)

Senior Associate, Consumer Promotions Strategy

The mission of our Consumer Retention Marketing team is to build lasting relationships with our customers as soon as they engage with Client by providing them with a personalized, cross-channel experience that delights them and drives them to return to Client to find the products, merchants, and deals that are relevant to them. Within the broader Consumer Retention Marketing team, the Consumer Promotions Strategy team blends data analytics with strategy to create value for our consumers by launching promotional campaigns that engage and inspire our consumers.

As a Consumer Promotions Strategy Senior Associate, you will create integrated promotional strategies that accelerate consumer acquisition, engagement, and retention. You will own the execution of promotional campaigns and work to improve them through testing and experimentation, informed through ongoing analysis of customer data. You will report to the Manager, Consumer Promotions Strategy within our Consumer Retention Marketing team.

You're excited about this opportunity because you will

• Identify consumer cohort trends, and suggest areas to intervene within the customer lifecycle
• Work with complex data sets to develop strategic, analysis-motivated consumer pricing and promotions plans
• Analyze campaign results to identify drivers of performance and opportunities to iterate on test structure
• Partner with our Lifecycle Marketing, Campaign Operations, and Strategy & Operations teams to test and manage multiple consumer promotions across hundreds of geographies across the U.S.
• Support promotions playbook across our US Marketplace business for consumer cohorts across the lifecycle
• Partner with BI and Engineering to create ETLs and ensure dynamic events and data are properly routed to our CRM platform
• Establish a strong working relationship with cross functional stakeholders in our Retention, Product, Tech & Operations, Analytics and Strategy teams

We're excited about you because you have

• Bachelor's degree or equivalent working experience and 3+ years of experience in finance/management consulting, business operations, growth marketing/marketing analytics, or business analytics
• Experience digging into large data sets, translating it into applicable insights, proposing and executing data driven strategies to own the performance
• Strong analytical/SQL skills; able to build forecasting models for marketing campaigns
• Advanced Excel skills to perform complex functions
• Experience translating data into applicable insights for partners
• Strong stakeholder management and interpersonal skills
• Experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems

Additional notes from manager: Identify consumer cohort trends, and suggest areas to intervene within the customer lifecycle Work with complex data sets to develop strategic, analysis-motivated consumer pricing and promotions plans Analyze campaign results to identify drivers of performance and opportunities to iterate on test structure Partner with our Lifecycle Marketing, Campaign Operations, and Strategy & Operations teams to test and manage multiple consumer promotions across hundreds of geographies across the U.S.