Marketing Manager
Audi Porsche Beaverton
Sunset Imports, Inc. is seeking a creative, strategic, and hands-on Marketing Manager to oversee our brand presence across all departments. We serve the Portland metro area with a premium customer experience, and our business is community minded, growth oriented, and built on long-standing relationships with clients and local organizations. As Marketing Manager, you will be the architect of our digital and physical brand identity. You will lead a small, talented team to execute a comprehensive marketing strategy that drives traffic to our Sales, Service, and Parts departments. If you are a blend of a creative storyteller and a data-driven strategist who thrives in a fast-paced environment, we want to meet you.
What We Offer:- A creative, supportive leadership team and strong cross-departmental partnership
- Competitive compensation with performance-based incentive
- Career growth opportunities across the Sunset Imports family
- Comprehensive benefits and professional development programs
- A community-focused organization that values integrity, teamwork, and excellence
- Develop and execute a comprehensive marketing plan aligned with business goals for New, Used, Parts, and Service channels.
- Manage and create engaging content for all social media platforms, forums, and blogs in collaboration with our Marketing Photographer.
- Oversee all dealership websites and e-commerce platforms, ensuring high-quality merchandising, design, and SEO performance.
- Lead the design and creation of advertising assets, ensuring strict adherence to both corporate and OEM brand guidelines.
- Build, publish, and monitor digital marketing campaigns across various placements to maximize reach and ROI.
- Partner with Department Managers to develop monthly sales and service specials that drive measurable traffic.
- Lead and mentor a team of 1-3 marketing professionals, fostering a culture of high performance and continuous process improvement.
- Analyze marketing expenditures and leverage corporate partnerships to ensure maximum effectiveness and budget efficiency.
- Measure and report on digital traffic, social interaction, and campaign success to adjust strategies in real time.
- Website traffic, lead conversion, and SEO rankings
- Social media engagement and community growth
- Marketing ROI and cost-per-lead performance
- Asset production timelines and brand compliance scores
- Ad campaign click-through and conversion rates
- Departmental growth in Sales, Service, and Parts attributed to marketing efforts
- Experience in marketing management, preferably within the automotive or premium retail sector
- Strong verbal and written communication skills with a "purpose-driven" yet personable tone
- Proficiency in digital marketing tools, CMS platforms, and MS Office
- Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) is highly preferred
- Proven ability to lead a team and manage multiple projects under tight deadlines
- Organized, detail-oriented, and decisive with a passion for emerging marketing trends
- Valid driver's license with an acceptable record
- Answer interview questions on their behalf during interviews or assessments
- Misrepresent qualifications, experience, or skills
- Create false or misleading representations of identity, including altered images, audio, or video
- Application materials and interviews should reflect the applicant's own experience, knowledge, and abilities.
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