Director of Field Marketing

Job Description

Job Description

GiveCampus is the world's leading fundraising platform for non-profit educational institutions. Trusted by millions of donors and 1,300+ colleges, universities, and K-12 schools, our mission is to help advance the quality, the affordability, and the accessibility of education. At our current pace, we will facilitate $100 billion in charitable giving over the next decade–enough money to send more than 1 million students to college, tuition-free.

GiveCampus is backed by leading investors including Y Combinator, but we're also practitioners of Sustainable Growth: we've made the Inc. 5000 list of America's fastest-growing private companies each of the last five years and we've been profitable nine of the last 10. In 2025, we celebrated a $140 million growth investment that included a major liquidity event for GiveCampus employees–the second in less than three years.

Our purpose-driven team of 130+ is located in 30+ states across the US: team members work from anywhere they choose. We have a beautiful 12,000sf office in Washington, DC that is available for people to use whenever they want, and we regularly organize team meet-ups, visit partner institutions, and host retreats in various locations.

While we operate at meaningful scale, we're still small relative to the commercial and social good opportunities in front of us. Every GiveCampus employee plays a meaningful role in shaping what comes next, and we're growing the team in support of our ambitious plans–including a $100 million investment in AI product development. If you believe in the transformative power of education and want to join a fast-growing, mission-driven company, you'll fit right in.

Location: This is a remote-first role based in the U.S. While we embrace flexible, distributed work, we also value in-person connection. Team members are expected to attend multiple company-wide and team-specific onsites throughout the year.

About the Role

GiveCampus is looking for a Director of Field Marketing to lead and continue scale our field marketing programs — the primary engine for building brand awareness and generating pipeline. This person will own the strategy, execution, and optimization of 50+ in-person events and 85+ digital events and manage a team of three.

What You'll Do

• Develop and execute the annual field marketing plan spanning GiveCampus-hosted regional events, sponsored conferences and school association events, and persona-specific programming for key audiences like alumni relations leaders and VPs of advancement.
• Own GCPC (GiveCampus Partner Conference), our flagship annual event and largest single marketing investment — including agenda development, speaker curation, persona-focused session tracks, sponsor engagement, logistics oversight, and post-event roadshow planning.
• Oversee a robust digital webinar program producing 85–100+ sessions per year, ensuring a balanced mix of commercial prospect-facing and partner utilization content.
• Manage and develop a team of three: a Field Marketing Specialist (external sponsored events and registrant analysis), a Webinar and Digital Field Marketing Coordinator (full webinar lifecycle), and a Field Marketing Coordinator (logistics, collateral, and expense tracking)
• Lead recurring cross-functional syncs with Business Development, Demand Generation, and Partner Success — briefing reps on event registrant insights, surfacing senior-level contacts for outreach, and ensuring field marketing activity translates directly into commercial opportunity.
• Own a $1M+ field marketing budget, manage vendor relationships for venues, speakers, and agencies, and report on ROI across all programs
• Oversee the marketing technology that supports field operations, including but not limited to Replit, Notion, Claude, and HubSpot.

What You'll Bring

• 7+ years of experience in field marketing, event marketing, or demand generation, with at least 2 years in a people management role.
• Equal parts strategic vision and hands-on execution — you can set a 12-month roadmap and also roll up your sleeves to get an event over the finish line.
• Proven track record of building and running field marketing programs in a B2B SaaS environment.
• Experience managing six-figure+ event budgets and reporting on pipeline impact and ROI.
• Comfort presenting to and building relationships with senior leaders both internally and externally.
• Strong cross-functional partnership skills, with experience working closely with Sales, Business Development, and Customer Success teams.
• Ability to thrive in a fast-paced, remote-first environment where the team executes events weekly.

Please note this role requires travel of 30%.

Ready to apply?

Be sure to keep an eye on your spam and promotions boxes in case our emails end up there!

At GiveCampus, we value diversity and we pledge to foster an environment of support, inclusivity, and learning, both on the job and throughout the application process. In this spirit, we encourage candidates of all backgrounds to apply.

GiveCampus is an Equal Opportunity Employer. Applicants and employees are not discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

If you feel like you don't meet all of the requirements for this role, please apply anyways. We know confidence gaps and imposter syndrome often get in the way of connecting with incredible people, and we don't want them to prevent us from meeting you.