Brand Marketing Coordinator

Description

Brand Marketing Coordinator

As a Field Brand Marketing Coordinator, you will play a vital role in how our brands show up across the New Jersey market. You will be responsible for developing and maintaining a strong, consistent voice across multiple brands while executing marketing initiatives across social media, email, events, and in-store activations.

This is a hands-on, execution-focused position for someone who is equally creative and organized and isn't afraid to be in the field making things happen. This role requires regular travel to retail locations throughout New Jersey to support brand presence, build relationships, and drive engagement.

This position is designed with growth in mind, with the potential to develop into a future marketing leadership role based on performance and business needs.


Duties and Responsibilities:

Content & Email Marketing

• Manage and create content across social media platforms on a consistent and strategic schedule

• Partner with the Sales team to build, execute, and deploy email marketing campaigns

Content & Email

• Manage and create content across social media accounts on a consistent and strategic schedule

• Build and execute email marketing campaigns in partnership with internal teams

• Events, Activations & Trainings

• Plan, manage, and execute events, trainings, and in-store activations

• Execute activations such as raffles, giveaways, and branded experiences that drive traffic and brand awareness

In-Store Brand Presence

• Regularly visit retail locations to build relationships and maintain a strong brand presence

• Ensure product displays, merchandising, and brand materials meet company standards

• Identify opportunities to strengthen in-store visibility and overall brand positioning

• Execute custom branding initiatives such as ATM wraps, door takeovers, and other in-store placements

• Ensure all signage, menus, and marketing materials are current, accurate, and on-brand

Brand & Merchandise Management

• Manage branded materials, promotional items, and merchandise

• Order, track, and maintain inventory of swag and giveaway items

• Develop creative and memorable takeaways for both budtenders and consumers

Relationships & Community

• Build and maintain relationships with retail teams, partners, and the local community

• Identify opportunities to expand brand presence beyond retail locations

• Reporting & Budget Support

• Track performance of marketing initiatives and provide insight into what is working and where improvements can be made

• Gather feedback from store teams and customers and communicate insights to leadership

• Support budget tracking for events, materials, and activations

Additional Responsibilities

• Coordinate with internal teams and external partners to bring campaigns to life

• Maintain brand consistency across all channels and touchpoints

• Perform other duties as needed to support company goals

BENEFITS

Justice Cannabis is proud to offer a competitive and comprehensive benefits package designed to support the health, well-being, and work-life balance of our team members.

Full-time team members are eligible for a robust benefits program that includes:

• Accrual of 13 days of paid time off (PTO) annually
• Accrual of up to 40 hours of paid sick time per year
• Two floating holidays
• Nine paid company holidays
• Veterans Day as a paid holiday for veterans

Full-time team members also have access to:

• Medical, dental, vision, and prescription coverage offered under Tier 1 benefits at Tier 2 contribution rates
• Company-paid short-term disability insurance
• Company-paid life insurance
• The option to purchase long-term disability coverage

Requirements

Education and Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred; equivalent hands-on experience will be considered

• 2-4 years of experience in marketing, brand coordination, retail marketing, or field marketing required

• Experience managing social media accounts and creating content for multiple platforms (Instagram, etc.)

• Experience supporting or executing email marketing campaigns (e.g., Mailchimp, Dutchie, or similar platforms)

• Experience planning and executing events, activations, or in-store promotions strongly preferred

• Prior experience in retail, cannabis, CPG, or hospitality environments preferred

• Demonstrated ability to manage multiple projects, timelines, and priorities in a fast-paced environment

• Strong organizational skills with attention to detail and follow-through

• Comfortable working in the field, building relationships, and representing the brand in-store and in the community

• Proficiency in Microsoft Office and familiarity with marketing tools, social platforms, and basic reporting metrics

• Valid driver's license and ability to travel regularly

EOE

Justice Cannabis is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic.