Membership Growth Specialist

Essential Job Functions

Membership Growth

• Drive membership growth through community outreach, grassroots marketing, educational presentations, and relationship-building activities.
• Identify and cultivate new opportunities to increase membership within assigned markets and territories.
• Develop and maintain referral relationships with community organizations, healthcare providers, brokers, and local businesses.
• Conduct one-on-one and group educational sessions to promote awareness of InnovaCare Health's providers, services, and value proposition.

Member Retention

• Support member retention efforts by maintaining strong relationships with existing members and ensuring a positive member experience.
• Conduct proactive outreach to identify and address member concerns, barriers to care, or service-related issues.
• Assist with retention initiatives during Annual Enrollment Period (AEP), Open Enrollment Period (OEP), and throughout the year.
• Collaborate with operational and clinical teams to resolve member concerns and improve satisfaction.

Community Engagement & Events

• Represent InnovaCare Health at community events, health fairs, health plan events, broker functions, provider events, and educational seminars.
• Coordinate and participate in outreach activities that enhance brand awareness and generate membership opportunities.
• Maintain a consistent presence within the community to strengthen relationships and build trust among members and referral sources.
• Relationship Management
• Establish and maintain productive relationships with providers, health plan representatives, brokers, and community partners.
• Serve as a trusted ambassador for InnovaCare Health and its affiliated medical groups.
• Collaborate with internal departments to support membership growth and retention objectives.

Reporting & Administration

• Accurately document activities, lead generation efforts, enrollment opportunities, retention initiatives, and community engagement activities within CRM systems.
• Maintain timely and accurate reporting of outreach activities, member interactions, and territory performance.
• Analyze market trends and provide recommendations to leadership regarding growth opportunities.

Preferred Experience & Skills

• Experience in community outreach, hospitality, customer service, sales, or business development required.
• Experience working with seniors, adults, healthcare organizations, or community-based organizations preferred.
• Strong relationship-building and networking skills.
• Proven success in sales, membership growth, retention, customer service, or outreach roles.
• Comfortable speaking with individuals and presenting to groups.
• Excellent communication and customer service skills.
• Self-motivated with the ability to work independently and manage territory.
• Strong organizational, follow-up, and problem-solving skills.
• Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint).
• Experience using CRM systems and tracking tools preferred.
• Ability to travel extensively throughout assigned markets.
• Valid Florida Driver's License and reliable transportation required.
• Bilingual (English/Spanish) preferred.

Preferred Education

• High school diploma or equivalent required; associate or bachelor's degree preferred (Healthcare, Business, Marketing or related field)
• Bilingual (Spanish/English) preferred.

Innovacare participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.