Senior Product Designer

Senior Product Designer

New York City

About Blank Street

Blank Street is on a mission to become the defining food & beverage brand of our generation. At 100+ locations, we've built one of the fastest-growing consumer brands in the US and UK, and are quickly becoming the go-to spot for the next generation of coffee and matcha drinkers. With a large global roadmap ahead, we're shaping the future through elevated beverages, thoughtful store designs, and hospitality-driven experiences.

Add a Spark to the Ordinary

At Blank Street, we're building thoughtful, beautifully designed experiences, both in-store and digitally. We're looking for a Senior Product Designer to join our Product Design team to help drive exciting initiatives. As a Senior Product Designer, you will own the design of our consumer app and internal tools, combining user research, a strategic mindset, and design skills across both UX and Visual to deliver stellar customer experiences. You are not only a craft expert across UX and visual design, but also a strategic partner who helps shape what we build and why.

You bring a strong point of view grounded in research and data, and you are comfortable navigating ambiguity to define product direction. You translate insights into actionable design strategies, aligning user needs with business goals. You advocate for the customer at every stage, ensuring that design decisions are intentional, scalable, and impactful. This role is fully in-person and based out of our Brooklyn, NY office.

What You'll Own:

App Experience Design

• Lead the end-to-end design process for the consumer app, from discovery and research through concept development, design execution, and post-launch iteration
• Design holistic experiences — systems, flows, and interfaces — that are intuitive, elegant, and scalable
• Create wireframes, high-fidelity designs, and prototypes to communicate ideas effectively

Internal Tools Design

• Own the design of internal tools that support operations, store teams, and other internal users
• Ensure internal-facing products are intuitive and reduce friction in day-to-day workflows

User Research & Insights

• Plan and conduct user research to uncover insights, validate hypotheses, and inform product strategy
• Translate research findings into clear product opportunities, frameworks, and design directions
• Champion a user-centered and data-informed design culture, advocating for best practices across teams

Collaboration & Standards

• Partner closely with product and engineering to shape roadmaps and prioritize initiatives based on user and business impact
• Serve as a steward of the team's design system, ensuring consistency, quality, and scalability across platforms while sharing ownership with the broader team
• Present and communicate complex ideas and design rationale to stakeholders at all levels
• Explore and integrate AI-driven opportunities into the product experience where relevant

Requirements:

• 5-7 years of experience minimum in a product design, user experience, or equivalent role, with demonstrated leadership on complex digital products
• Bachelor's degree preferred, with multidisciplinary background such as psychology, computer science, information sciences, human/computer interface design or commerce/business
• Strong foundation in user research methodologies (qualitative and quantitative), including user interviews, usability testing, journey mapping, and synthesis of insights into product direction
• Experienced, innovative and forward-thinking designer who can demonstrate leadership of medium-scale projects from concept to completion - research, approach, design strategy, systems, and implementation
• Experience contributing to and evolving design systems and tokens in partnership with engineers.
• Experience working with generative AI, personalization systems, or recommendation engines
• Proven interpersonal skills, stakeholder relation skills, and ability to work in a team environment
• Strong storytelling with excellent verbal, written and visual communication skills
• High proficiency in the use of tools such as Figma as well as Adobe Creative Suite, Keynote, and Google Slides

Benefits & Perks:

• $140,000 - $160,000 annual base salary
• Equity package
• 15 days of paid annual leave (on top of company-observed holidays and sick time)
• Three health plan options, with full coverage available for two employee-only tiers
• Commuter benefits
• Parental leave
• Bereavement leave
• Exclusive access to our coveted Regulars program – yes, that means free coffee, matcha and more!
• Regular social outings with the team
• Free Blank Street swag