Executive Vice President of Sales

We are seeking a dynamic and results-driven Executive Vice President of Sales to lead and transform the commercial function of our specialty vehicle manufacturing business. This is a pivotal executive role responsible for setting and executing the global sales strategy, building high-performance teams, and driving sustained revenue growth across our diverse product lines — including emergency response, defense, commercial fleet, recreational, and custom-application vehicles. Reporting directly to the Chief Executive Officer and serving as a key member of the Executive Leadership Team, the EVP of Sales will have broad authority over all revenue-generating activities, from market development and channel strategy to customer relationships and go-to-market execution. Key Responsibilities Define and execute a comprehensive sales strategy aligned with the company's short- and long-term growth objectives across all vehicle segments and markets. Develop annual and multi-year revenue plans, including forecasting, quota-setting, and pipeline management with rigorous accountability. Identify and pursue new market opportunities, including adjacent verticals, international expansion, and emerging fleet categories. Serve as a key voice in product roadmap discussions, providing market intelligence and customer insights to influence engineering and operations priorities. Team Development & Performance Lead, mentor, and develop a high-performing national (and international) sales organization spanning direct sales, regional managers, and dealer/distribution networks. Establish a culture of performance, accountability, and continuous improvement with clear KPIs and regular business reviews. Recruit, retain, and develop top commercial talent; build succession pipelines for critical sales leadership roles. Revenue Generation & Customer Relationships Own the full sales cycle for strategic accounts, including government agencies, municipal buyers, large fleet operators, and OEM/upfitter partners. Cultivate and maintain executive-level relationships with key customers, partners, and industry stakeholders. Oversee bid and proposal strategy for large government and institutional contracts, ensuring competitive positioning and compliance. Drive growth in both new customer acquisition and existing account expansion and retention. Manage and optimize a multi-channel go-to-market model encompassing direct sales, dealer networks, distributors, and fleet leasing partners. Evaluate, onboard, and develop dealer/distributor relationships to expand geographic coverage and market penetration. Negotiate and structure channel agreements that drive mutual growth and align incentives with company objectives. Cross-Functional Collaboration Partner closely with Marketing, Product Management, Engineering, Operations, and Finance to ensure sales strategies are well-resourced and executable. Work with the CFO and finance team on pricing strategy, deal economics, and margin optimization. Collaborate with Operations and Supply Chain leadership to manage customer expectations around lead times, custom configurations, and delivery. Qualifications Required 15+ years of progressive sales leadership experience, with at least 5 years in a senior executive sales role (VP or above). Demonstrated track record of delivering consistent revenue growth in a complex B2B manufacturing or industrial environment. Experience selling into government, municipal, or large institutional customers, including familiarity with government procurement and contracting processes. Deep expertise in managing multi-channel sales organizations including direct sales forces and dealer/distributor networks. Proven ability to build, develop, and lead large, geographically dispersed commercial teams. Strong financial acumen with experience in P&L ownership, forecasting, and deal structuring. Exceptional executive presence and communication skills; ability to represent the company at the highest levels with customers, partners, and industry forums. Preferred Experience in the specialty, emergency, defense, or commercial vehicle industries. Familiarity with upfitter and fleet procurement ecosystems. MBA or advanced degree in Business, Engineering, or a related field. Experience with international sales and export compliance. Proficiency with CRM platforms (e.g., Salesforce) and data-driven sales management practices. #J-18808-Ljbffr Vida Group International