Assistant Brand Manager

divh2Assistant Brand Manager, Marketing/h2pThe Associate Brand Manager (ABM) is a key participant in the management of Consumer Goods Companys national brand portfolio. ABMs primary responsibility is to support CPG brands in executions around Shopper Marketing/E-Commerce programming and Digital Marketing. As an integral part of the brand team, the ABM will have exposure in brand strategy creation and developing marketing plans./ppThe ABM will also be well integrated with the overall Marketing department and will be accountable to manage key processes involving Brands such as New Product (NPD) tool kit development/forecasting, SKU Rationalization, Shopper Marketing/E-Commerce budget tracking./ppThis position requires the ability to work independently, to provide pro-active solutions to key tasks and to execute with collaboration within Marketing and cross functional teams from Sales, Customer Marketing, Operations, RD and Finance./ph3Major Duties/Responsibilities/Skills/h3pstrongBrand Program Execution on Brands (50%)/strong: Fulfillment of key tasks against SEO, SEM, Social Media, PR/Influencer programs, packaging development, content development and Shopper Marketing/E-Commerce programming working with agency partners./ppstrongAccountability of Key Marketing Processes Pertaining to All Brands (50%):/strong/pullistrongNPD Commercialization and SKU Rationalization (25%):/strong Support execution of Sales tools including sell sheets, packaging mock-ups. Streamline and manage NPD forecasting for all brands. Create process for NPD support tracking on Shopper/E-Commerce programming. Work with Ops Planning/Procurement to track and execute SKU rationalization defined by brand leads./lilistrongShopper Marketing/E-Commerce Budget Tracking (25%):/strong Monthly tracking to ensure accuracy of lead agency budget management and utilizing the Shopperations tool. Work with Marketing Sr Financial Analyst for tracking with SAP system./li/ulpstrongKnowledge/Skills Required to Successfully Perform Major Duties/Responsibilities:/strong/pulliStrong project management skills and detail orientation./liliInterest in Marketing and willingness to learn and adapt to new industry trends, programs./liliStrong analytical skills to absorb and organize data quickly./liliStrong interpersonal and communication skills to work cross-functionally./liliProficient use of Microsoft Excel and Powerpoint./liliAccountable, results-oriented, trustworthy, persuasive, team player, proactive and innovative./li/ul/div