AdTech Product Owner and Business Analyst

Hybrid 3-4 days onsite in New York, NY

Our client seeks an experienced AdTech Product Owner and Business Analyst hybrid who can bridge business strategy and technical execution within advertising technology. The professional will lead discovery, analyze complex processes and systems, and facilitate stakeholder engagement across digital and linear media ecosystems. The candidate will balance competing commercial interests while driving product innovation and revenue optimization. The role requires exceptional executive communication, diplomatic negotiation, and the ability to guide senior leaders through complex decisions. Being in the NY/NJ area is required for stakeholder interaction.

Due to client requirements, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.

Rate: $75.00 to $65.00/hr. w2

JN -102026-108865

• Lead discovery sessions to elicit business objectives, requirements, and success criteria across AdTech initiatives.
• Translate advertising business strategies into actionable product roadmaps and prioritized backlogs.
• Analyze complex business processes, data flows, and system integrations across digital and linear ecosystems.
• Define and refine user stories, acceptance criteria, and release scope in partnership with engineering.
• Facilitate stakeholder workshops and decision forums, driving alignment on scope, tradeoffs, and timelines.
• Own revenue optimization use cases and measurement strategies to inform iterative product improvements.
• Partner with analytics, ad operations, and sales to validate outcomes and inform roadmap adjustments.
• Ensure traceability from business goals to delivered functionality and measurable outcomes.

• Proven experience in AdTech as a Product Owner or Business Analyst working across digital and linear media.
• Deep understanding of advertising business models, yield management, and revenue optimization.
• Demonstrated ability to balance competing commercial interests while driving product innovation.
• Hands-on experience defining user stories, roadmaps, and acceptance criteria for technical teams.
• Strong stakeholder management with executive communication and diplomatic negotiation skills.
• Experience facilitating discovery, process mapping, and data flow analysis.
• Comfort working in agile environments with iterative delivery and measurable outcomes.
• Based in the NY/NJ area for direct stakeholder interaction.

Recruitment Transparency Notice

Eliassen Group values transparency in our recruitment practices. Please be advised that Eliassen Group utilizes artificial intelligence (AI) tools as part of its initial application screening  and hiring process. You may receive email and SMS notifications from the Eliassen Virtual Recruiting Team ( View email address on us.fitly.work , View phone number on us.fitly.work) inviting you to complete a brief voice screening as part of your application process. These tools assist our hiring teams in different ways, including but not limited to, assistance in reviewing application materials to help identify candidates whose qualifications most closely match the requirements of the position. All AI-assisted evaluations and responses are reviewed by human recruiters before any hiring decisions are made. The use of AI in our process is intended to support fairness, efficiency, and consistency, and Eliassen Group takes measures to prevent bias or discrimination in connection with its hiring practices. By proceeding, you acknowledge, agree, and consent to Eliassen Group’s use of these tools, including AI tools, as part of the application and hiring process.

Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range.

· When you work with Eliassen Group, all email communication will come from an Eliassen.com address, never Gmail, Yahoo, etc.

· Eliassen Group will never ask you for personal information (home address, bank account, or check routing number) until you have worked with someone clearly associated with Eliassen Group.

If you have any indication of fraudulent activity, please contact View email address on us.fitly.work .

About Eliassen Group:

Eliassen Group is a strategic consulting firm that helps organizations reach further and achieve more through our technology, business advisory, and life sciences solutions. For nearly 40 years, we have combined exceptional people, deep domain expertise, and intelligent capabilities to expand our clients’ capacity and accelerate meaningful outcomes. We are driven by a purpose to positively impact the lives of our employees, clients, consultants, and the communities we serve.

Eliassen is committed to building a diverse and inclusive team from a variety of backgrounds, perspectives, and skills. We are an Equal Opportunity and Affirmative Action Employer and all employment decisions are based on merit, performance, and business needs. Eliassen does not discriminate on the basis of race, color, gender identity or expression, sexual preference or orientation, sex (including pregnancy, childbirth, and related medical conditions), marital status, creed, religion, physical or mental disability, genetic information, military or veteran status, age, ancestry, national origin, citizenship status, prohibited criminal record inquiries of applicants and employees, or any other category protected by federal, state, or local laws.

Don’t miss out on our referral program! If we hire a candidate that you refer us to then you can be eligible for a $1,000 referral check!