Marketing Manager - Social Media & Content
Behind The Scenes Catering & Events
Position Summary The Marketing Manager - Social Media & Content is responsible for planning, executing, and optimizing the company's digital presence with a strong focus on social media marketing, content creation, and content gathering for a California-based catering and events company. This role drives brand awareness, lead generation, and client engagement by showcasing events, culinary offerings, and company culture across digital platforms. Key Responsibilities
• Develop and execute a comprehensive social media strategy aligned with business goals.
• Manage daily posting, scheduling, and community engagement across key platforms.
• Capture and produce high-quality photo and video content at events and tastings.
• Create short-form video and static graphics that highlight food, events, and client experiences.
• Maintain an organized digital asset library.
• Track and report on social media KPIs including reach, engagement, and conversions.
• Manage online reputation including reviews and direct messages.
• Collaborate with chefs, event managers, and sales teams to identify content opportunities.
• Assist with marketing campaigns, website updates, and email content as needed. Required Qualifications
• Bachelor's degree in Marketing, Communications, Hospitality, or related field (or equivalent experience).
• 3+ years of experience managing social media and content for hospitality, catering, or events.
• Proven experience creating engaging photo and video content.
• Strong knowledge of Instagram, Facebook, TikTok, and emerging platforms.
• Proficiency in Adobe Creative Suite, Canva, CapCut, or similar tools.
• Excellent written and verbal communication skills.
• Ability to work evenings and weekends as needed for event coverage.
• Valid driver's license and ability to travel to event sites within California. Preferred Qualifications
• Experience in catering, hospitality, weddings, or live events.
• Basic photography and videography skills.
• Familiarity with Meta Business Manager and paid social advertising.
• Experience with email marketing platforms (Mailchimp, Constant Contact, etc.).
• Knowledge of SEO and local search optimization. Salary and Benefits Package Starting Salary Range - 80K - 85K Medical/Dental Benefits Vacation/PTO Package 401K Plan
• Develop and execute a comprehensive social media strategy aligned with business goals.
• Manage daily posting, scheduling, and community engagement across key platforms.
• Capture and produce high-quality photo and video content at events and tastings.
• Create short-form video and static graphics that highlight food, events, and client experiences.
• Maintain an organized digital asset library.
• Track and report on social media KPIs including reach, engagement, and conversions.
• Manage online reputation including reviews and direct messages.
• Collaborate with chefs, event managers, and sales teams to identify content opportunities.
• Assist with marketing campaigns, website updates, and email content as needed. Required Qualifications
• Bachelor's degree in Marketing, Communications, Hospitality, or related field (or equivalent experience).
• 3+ years of experience managing social media and content for hospitality, catering, or events.
• Proven experience creating engaging photo and video content.
• Strong knowledge of Instagram, Facebook, TikTok, and emerging platforms.
• Proficiency in Adobe Creative Suite, Canva, CapCut, or similar tools.
• Excellent written and verbal communication skills.
• Ability to work evenings and weekends as needed for event coverage.
• Valid driver's license and ability to travel to event sites within California. Preferred Qualifications
• Experience in catering, hospitality, weddings, or live events.
• Basic photography and videography skills.
• Familiarity with Meta Business Manager and paid social advertising.
• Experience with email marketing platforms (Mailchimp, Constant Contact, etc.).
• Knowledge of SEO and local search optimization. Salary and Benefits Package Starting Salary Range - 80K - 85K Medical/Dental Benefits Vacation/PTO Package 401K Plan
Vacancy posted 1 day ago
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