Director, SEO

SOLVE(D) | An IPG Health Company provided pay range This range is provided by SOLVE(D) | An IPG Health Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $130,000.00/yr - $170,000.00/yr Direct message the job poster from SOLVE(D) | An IPG Health Company JOB SUMMARY The SEO Director leads our clients’ SEO programs and drives organic growth. They play a pivotal role in creating high-performing SEO campaigns for our clients, managing associate team members, and helping grow the SEO practice. ESSENTIAL FUNCTIONS Strategic Planning Leads strategy for brands, ensuring all tactical outputs align with strategic goals. Uses a data-driven approach to decision-making and meets KPIs. Client Management Owns the client relationship, manages expectations, identifies gaps and opportunities, and keeps clients informed on SEO best practices and optimization decisions. JOB DUTIES / RESPONSIBILITIES Primary owner of client relationships and main point of contact for satisfaction. Ensures adherence to best practices and process consistency across accounts. Manages client expectations, identifies areas for improvement, and creates opportunities. Collaborates with analytics team to set benchmarks and recommend KPIs. Oversees client presentations and reporting, ensuring clarity and impact. Identifies opportunities to automate and improve internal processes. Mentors junior team members and supports team process development. Challenges teams on data-driven rationale for strategies and tactics. Crafts POVs based on changes in the organic search landscape. EDUCATION Bachelor’s degree preferred. EXPERIENCE 8+ years in SEO and 5+ years in healthcare/pharma required. KNOWLEDGE, SKILLS, & ABILITIES Proficient in Microsoft Office, especially Excel (advanced formulas, pivot tables, VLookUp). Expertise in Google Analytics, Search Console, Bing Webmaster Tools, and SEO tools like SEMrush, Ahrefs, Screaming Frog. Deep understanding of content and technical SEO, web development basics, and omnichannel strategies. Ability to analyze healthcare industry news, regulations, and market landscape. Strong analytical, organizational, and communication skills. Ability to present insights clearly and confidently to clients and teams. Leadership skills to manage and mentor teams. STATEMENT OF UNDERSTANDING This job description is a reference, not a contract. Your role may vary, and additional duties may be assigned. Please discuss any inaccuracies with your manager or HR. Work arrangements include In-Office, Hybrid, or Fully Remote, depending on role demands and performance. This description does not cover accommodations related to disabilities. Seniority level Director Employment type Full-time Job function Marketing Industries Advertising Services and Marketing Services #J-18808-Ljbffr SOLVE(D) | An IPG Health Company