Media Planner

i360 is seeking a detail‑oriented and strategic Media Planner to lead the planning, execution, and optimization of digital media campaigns across both political and commercial clients. In this role, you’ll manage full‑funnel campaigns across programmatic, video, and social platforms. You’ll analyze performance using platform data, internal insights, and reporting and measurement tools to deliver clear and actionable recommendations. The ideal candidate brings strong communication skills, a sharp analytical mindset, and a passion for staying on top of the latest digital media trends and tech stacks. We offer a competitive salary and benefits package based on qualifications. What You Will Do Develop and lead the strategy, targeting, execution, and performance measurement of digital media campaigns for both political and commercial clients Manage and optimize large‑scale paid media campaigns across display, video, OTT/CTV, and search channels using a variety of ad tech platforms and ad servers like The Trade Desk, StackAdapt, DCM, Google, Meta, etc. Oversee full‑funnel campaign tracking and conduct A/B testing to optimize performance Analyze campaign performance through data from ad platforms, internal insights, and reporting and measurement tools Stay up to date with evolving digital media trends, tools, and technologies by developing and nurturing strategic partnerships with media vendors Communicate clearly and effectively through well‑crafted writing, presentations, and attention to detail Collaborate closely with the Media team to ensure accurate campaign execution, including UTM tagging and naming conventions Who You Are (Basic Qualifications) Hands‑on experience with ad servers, DSPs, and social buying platforms such as DCM, The Trade Desk, StackAdapt, etc. Third‑party reporting and measurement tools experience Proven experience managing multiple complex digital campaigns with varied KPIs across multiple platforms Experience managing client accounts and relationships Strong ability to assess, prioritize, and manage workload efficiently Adaptable and comfortable handling evolving responsibilities and last‑minute changes Communicate clearly and effectively through well‑crafted writing, presentations, and exceptional attention to detail What Will Put You Ahead Background in developing digital media strategies for political, advocacy, or issue‑based campaigns Experience building cross‑platform dashboards that incorporate data from various ad tech platforms Ability to translate measurement findings into clear, strategic media optimizations Familiarity with brand lift, search lift, and audience impact studies, and how to apply them to digital campaigns Deep understanding of limitations and nuances in measurement across walled gardens (e.g. Meta and Google) Experience with ad ops workflows including trafficking, QA, tagging, and troubleshooting delivery issues across DSPs and social platforms Our benefits plan includes medical, dental, vision, flexible spending, health savings accounts, life insurance, disability and retirement plans, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter. Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E‑Verify. #J-18808-Ljbffr i360