Chief Marketing Officer (CMO) - KORELIMITED Portfolio

KORELIMITED is hiring a Chief Marketing Officer to lead marketing across its growing portfolio of brands, including T1 and GolfBuddy. This is a senior leadership role responsible for driving growth, performance, and brand strategy across multiple e-commerce businesses. We are looking for a builder-operator — someone who can think strategically but is equally comfortable executing, launching campaigns, managing ads, and optimizing performance day-to-day. Overview The CMO will own the full marketing ecosystem across the portfolio, including paid acquisition, Amazon channel management, lifecycle marketing, creative direction, and conversion optimization. A core focus of this role is building a rigorous A/B testing culture across every channel — ads, landing pages, email/SMS, Amazon listings, and offers — with the goal of continuously improving ROAS, CAC, conversion rate, and customer lifetime value. Key Responsibilities Performance Marketing (Paid Media) Plan, launch, and manage paid advertising across Meta, Google, TikTok, and other platforms Scale campaigns efficiently while optimizing ROAS, CAC, and MER Test creatives, hooks, audiences, offers, and landing pages continuously Work closely with creative teams to produce high-performing ad assets Amazon Channel Management & Ads Own Amazon marketing strategy across portfolio brands Manage Amazon Ads (Sponsored Products, Sponsored Brands, DSP where applicable) Optimize product listings (SEO, images, pricing strategy, conversion rate) Monitor inventory, rankings, and marketplace performance Drive scalable revenue growth through Amazon as a core channel A/B Testing & Optimization (Core Focus) Build a structured experimentation system across all marketing channels Run continuous A/B tests across ads, email/SMS, landing pages, product pages, and Amazon listings Analyze results and scale winning variations across the business Create a testing-first culture where decisions are driven by data, not opinion Lifecycle Marketing Oversee email and SMS strategy (flows, campaigns, segmentation, retention) Improve repeat purchase rate, LTV, and customer engagement Build segmented and personalized customer journeys Brand & Creative Direction Define and evolve brand positioning across multiple brands in the portfolio Guide creative strategy for campaigns, product launches, and seasonal drops Ensure consistency between brand identity and performance marketing output Analytics & Growth Strategy Own key marketing KPIs across all brands (ROAS, CAC, MER, CVR, LTV, revenue growth) Identify new growth opportunities across channels and customer segments Translate performance data into clear, actionable strategy Leadership & Execution Build and manage a high-performance marketing team Work cross-functionally with operations, product, and fulfillment teams Set systems, goals, and accountability frameworks across brands Qualifications 8+ years in marketing, growth, or performance marketing (DTC/e-commerce strongly preferred) Proven experience scaling paid media profitably across multiple channels Strong Amazon Ads + marketplace management experience (required) Deep understanding of A/B testing and experimentation frameworks Hands-on operator who can execute campaigns, not just oversee them Strong analytical skills with ability to interpret data and act quickly Experience with Shopify, Amazon Seller Central, Meta Ads Manager, Google Ads, and modern lifecycle tools (e.g., Klaviyo) Culture We operate as a tight-knit, high-accountability team across all brands in the KORELIMITED portfolio. We move fast, stay lean, and expect everyone to contribute beyond their job description when needed. This is a “roll up your sleeves” environment — whether that’s launching campaigns, fixing performance issues, or jumping into execution when needed. We value ownership, speed, and results over hierarchy. Compensation Salary: TBD (based on experience and impact potential)