Social MediaBranding Specialist

Employer Brand Audit and Improvement Review our talent-facing channels — LinkedIn Life page, Glassdoor, Indeed, the careers site and search results — and deliver a prioritized list of fixes. Update our LinkedIn Life page and talent content presence, and claim and refresh our Glassdoor and Indeed profiles. (Note: our LinkedIn company brand page is owned by Corporate Communications; you will work closely with them to ensure talent content is aligned and complementary.) Set a baseline for followers, career site traffic, applications and ratings across talent channels. Plano and DFW Employer Awareness Build and run an employer brand awareness campaign targeting talent in the DFW market, centered on employee voices, life at the Plano office and our priority hiring needs. Support open roles with targeted content and promotion across relevant talent channels. Inbound Application Flow Build and run programs that drive a strong flow of qualified applicants to our open roles, balancing volume with quality. Partner with recruiters to identify priority roles and talent pools, and align campaigns, messaging and spend to those priorities. Build and grow a talent community and nurture programs using our recruiting CRM. Partner with recruiting operations on career page, job posting and applicant tracking improvements that make it easier for candidates to find and apply to our roles. Track applicant source, cost per application and conversion, gather recruiter feedback on applicant quality, and adjust targeting and messaging to improve results. Employee-Voice Content Program Launch a short-form video program on LinkedIn for recruiters and hiring managers, covering open roles, team culture and life in Plano. Create formats, script frameworks, a simple filming kit and a posting rhythm, and coach participants on showing up on camera consistently. Build a content calendar and shared content bank for recruiting-focused employee posts, and partner with Corporate Communications to ensure any employee social sharing aligns with existing company guidelines — they own that policy, you apply it to talent content. Partner with our HR Culture team to identify employee stories, culture moments and internal programs that translate well into external talent content. Measurement and Recommendations Report on reach, engagement, career site traffic, applications, cost per application, lead-to-application conversion, applicant quality and recruiter inbound against the baseline you set. Recommend next steps — including paid media, events and tools — with budget and expected return. What You Bring 4+ years in recruitment marketing, employer brand, or social or content marketing with a hiring focus. A portfolio of short-form video and social content you planned, shot or edited. Experience auditing or improving employer brand channels such as LinkedIn and Glassdoor. Experience driving applications or leads through channels such as LinkedIn, job boards, social content or email. Hands-on experience with an applicant tracking system and recruiting CRM, ideally Greenhouse, including career page configuration, talent community or prospect nurture, and source tracking. Comfort coaching non-creators to show up on camera and post consistently. Strong writing and storytelling, plus basic video editing skills (CapCut, Descript or similar). A data-minded approach to tying content to hiring outcomes. Ability to work independently and build from scratch. Nice to Have Experience running paid LinkedIn campaigns, search marketing (SEO or SEM) or email nurture programs. Event marketing experience, in person or virtual. Experience in tech, consumer electronics or a large enterprise. University or early-career marketing experience. DFW market knowledge. How You Will Work You will sit within the Talent Acquisition team and partner closely with: Recruiters and hiring managers — to understand priority roles, source the right stories and build content that drives qualified applicants. Recruiting Operations — on careers site configuration, job posting quality and applicant tracking improvements. HR Culture team — to tap into employee stories, culture programs and internal moments that can be brought to life as external employer brand content. Corporate Communications — to ensure your talent content aligns with brand standards and company messaging. Corporate Communications owns the LinkedIn brand page and company-level narrative; your lane is talent. Content that touches broader company announcements, press or consumer-facing stories will be led or approved by them. #IND #J-18808-Ljbffr