Regional Sales Manager, Foodservice (Beverage)

$125k - $135k

CPG Talent Management

Job Description
Job Description
About the company
We are an iconic premium beverage brand with nearly a century of history. We make premium citrus juices, fruit juice drinks and lemonades enjoyed by millions of people at home and away from home, in restaurants, hotels, universities and on cruise ships.
We're entering a new chapter backed by stronger commercial resources and an aggressive growth plan, and Away From Home is a big part of it. This is a chance to build a territory, not just maintain one: you'll own your region's results and go after real white space in foodservice.
What you'll do
You'll grow the brand across foodservice in the West by working through distributors, GPOs, operators and brokers.
Build and grow relationships with foodservice distributors (direct customers) and operators (indirect customers) across your region to meet and beat sales goals
Drive programs and pull-through with regional GPOs
Lead broker partners week to week: share priorities and results, spot trends and keep the broker team focused on growth
Train broker and distributor sales teams on our products, promotions and targets
Build and manage a strong pipeline of new operator and distributor opportunities
Partner with our Beverage Equipment team on local and regional dispenser and equipment programs
Work with Sales Finance on customer contracts, trade promotions and deductions
Use market and sales data to find growth opportunities and act on them
What you bring
Required
5+ years of sales experience in foodservice (Away From Home) or CPG
Regional GPO and foodservice distributor experience
A track record of managing brokers and driving results through them
Based in a Western U.S. metro area within an hour of a major airport, and comfortable with regular travel
Bachelor's degree
Strong Microsoft Office skills
Thrives in a fast-moving, changing environment
Strongly preferred
Juice sales experience in foodservice (other beverage experience also considered)
Experience with beverage equipment or dispenser programs
We're open to strong candidates at different career stages, from proven mid-career sellers to seasoned regional leaders with 10 to 15+ years.
Compensation and benefits
Base salary of $125,000 to $135,000, with flexibility for exceptional experience
10% target bonus
$750 monthly car allowance ($9,000 a year)
Cell phone reimbursement
Medical, dental and vision starting after your first 30 days
401(k) with company match, available right away
Paid vacation
Education assistance for degrees and industry certifications

Vacancy posted 1 day ago

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