Marketing & AI Specialist

Job Description

Job Description

We are looking for a creative and tech-savvy Marketing & AI Specialist to join our team in Sarasota, Florida. This position blends hands-on marketing execution with the use of AI tools to strengthen brand visibility, streamline workflows, and support business growth. The ideal candidate brings strong communication skills, a practical understanding of digital channels, and the ability to manage multiple initiatives with confidence in a fast-moving services environment.

Responsibilities:

• Plan and deliver integrated marketing initiatives across online and offline channels to increase awareness and engagement

• Oversee website updates and social media activity to ensure messaging stays current, consistent, and aligned with brand goals

• Produce a range of promotional assets, including presentations, brochures, newsletters, and campaign content for internal and external audiences

• Partner with sales teams to support prospect outreach and develop marketing efforts that contribute to lead generation

• Track campaign results, interpret performance data, and summarize insights to guide future marketing decisions

• Evaluate and apply AI-enabled solutions that improve content development, automation, customer interaction, and operational efficiency

• Contribute to organization-wide AI adoption projects by helping identify use cases and support implementation efforts

• Organize trade shows, client-facing events, and vendor coordination to enhance market presence and business relationships

• Capture or coordinate visual content such as photos and videos when needed for campaigns and brand communications

• 2–5 years of experience in marketing, communications, or a related business function
• Bachelor’s degree in Marketing, Communications, Business, or a closely related field is preferred
• Solid knowledge of digital marketing practices, including social media management and email-based outreach
• Experience using AI tools such as ChatGPT, AI content platforms, marketing automation applications, or analytics solutions
• Proficiency with creative and business tools such as Canva, Adobe Creative Cloud, and CRM platforms
• Strong written and verbal communication skills with excellent attention to detail and organization
• Ability to balance multiple priorities, work independently, and adapt in a fast-paced environment
• Creative problem-solving ability supported by an analytical approach to measuring and improving results