Digital Brand Experience Specialist

Digital Brand Experience Specialist Job Description You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. The Digital Experience Specialist supports the execution and ongoing enhancement of enterprise B2B websites and customer‑facing portals. This role partners closely with the Senior Website Product Manager and engineering delivery teams to translate product strategy and roadmap priorities into clear requirements, features, and backlog-ready work. The position requires strong fluency in agile delivery, website platforms, and complex, integrated systems, with a focus on driving clarity, coordination, and quality from discovery through delivery. This is an execution‑focused role that helps ensure digital initiatives are well‑defined, validated, and delivered as intended. In this role, you will: Support execution of the digital product roadmap across enterprise B2B websites and customer‑facing portals, operating within strategy, priorities, and sequencing defined by the Senior Website Product Manager. Actively participate in and help drive early‑stage analysis and discovery efforts, including A&D sessions, requirement definition, journey mapping, and partnering with UX and research teams to help visualize and validate requirements. Translate Epic‑level direction into well‑defined features and acceptance criteria to support engineering delivery teams. Drive backlog refinement and readiness, ensuring work is clearly defined, prioritized appropriately, and prepared for sprint and PI planning. Actively participate in and help drive PI planning activities, supporting preparation, coordination, and follow‑through to ensure roadmap initiatives are execution‑ready. Coordinate day‑to‑day delivery activities, including dependency tracking, follow‑ups, and cross‑team communication, to keep work moving through discovery, development, and release. Lead and coordinate UAT activities, including test planning, execution, validation, and issue tracking, to ensure delivered functionality meets defined requirements and business intent. Own intake, triage, and coordination of incident tickets related to website and portal experiences, partnering with engineering and stakeholders to drive timely resolution. Collaborate closely with the Senior Website Product Manager, engineering, platform teams, and business stakeholders to clarify scope, constraints, and delivery trade‑offs. Gather and analyze performance data related to digital products and experiences, including KPIs where available, to support understanding of business impact and identify improvement opportunities. Partner with analytics, engineering, and cross‑functional teams to help operationalize tracking, validate data quality, and ensure performance considerations are reflected in digital initiatives. Support the Global Senior Website Product Manager in regular reporting to key stakeholders on the performance, progress, and outcomes of digital initiatives including preparing inputs, materials, and data-driven insights. Build and maintain working knowledge of existing website and portal platforms, including legacy systems and integration points, to support informed execution and problem‑solving. About Us Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you. At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark. Led by Purpose. Driven by You. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications: Required (essential for the job): Bachelor’s degree in a relevant field with 5+ years of experience. Degree in Marketing, Information Science / Information Technology, or Computer Science, with relevant professional experience. 5+ years of experience supporting websites or digital products, in a product, digital experience, or delivery‑focused role. Deep understanding of Agile methodologies and hands‑on experience using tools such as JIRA, Craft, or Azure Boards to support backlog management, sprint planning, and PI planning. Knowledge of digital marketing and owned‑channel strategies and how they apply to website and portal experiences. Demonstrated ability to prepare and present timelines, reports, KPIs, and status updates to both technical and non‑technical stakeholders. Strong project coordination and delivery management skills, including organizing work across multiple teams and dependencies. Experience pulling and interpreting data from analytics and performance tools, such as Google Analytics, Google/Bing Webmaster Tools, and Search Console. Demonstrated ability to prioritize multiple initiatives with strong attention to detail and time‑management skills. Ability to work independently and autonomously, while remaining highly collaborative and effective at building relationships across engineering and business teams. Experience working with multiple stakeholders to balance competing priorities in a fast‑moving environment. Strong analytical skills, problem‑solving ability, and resilience under pressure. Experience supporting requirements definition, acceptance criteria creation, and UAT validation for digital initiatives. Preferred (not essential, but desired): Experience supporting B2B websites or B2B digital platforms. Experience with enterprise CMS platforms (e.g., Adobe Experience Manager, Sitecore, Contentful, Contentstack, Umbraco, or similar). Experience with commerce engines, with Magento strongly preferred. Experience supporting mobile or tablet applications as part of a broader digital product ecosystem. Nice to have: Familiarity with digital analytics tagging concepts and collaborating with analytics partners to validate implementations and insights. Experience working with legacy systems and complex enterprise integrations. Familiarity with emerging AI capabilities as they relate to digital products and experiences. Total Benefits Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment. Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents. Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events. Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare. To Be Considered Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website. And finally, the fine print…. For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are highly encouraged to apply. This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role. #LI-Hybrid Salary Range: 105,740 – 130,620 USD At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only. Primary Location Roswell Building 300 Additional Locations Neenah - West Office Facility 1 Worker Type Employee Worker Sub-Type Regular Time Type Full time Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we're working to find new ways to make a positive impact on the world we share. Kimberly-Clark and its trusted brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and WypAll, are an indispensable part of life for people in more than 175 countries by helping individuals experience more of what's important to them. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To learn more about the company's 150-year history of innovation, visit kimberly-clark.com.