Employment Brand Marketing Partner

Talent Acquisition Specialist

At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. We are looking for dedicated and motivated individuals who share our vision of transforming healthcare. As a Blue Cross associate, you are joining a culture that is built on values of succeeding together, finding a better way, and doing the right thing. If you are ready to make a difference, join us.

As a key member of the Talent Acquisition team, you'll drive employer brand and recruitment marketing initiatives designed to attract, engage, and convert top talent. Partnering closely with Talent Acquisition, Communications, Marketing, HR, and business leaders, you'll bring our Employee Value Proposition to life through compelling campaigns, digital content, talent stories, social media, recruitment marketing materials, platform optimization, and memorable candidate-facing experiences. You'll have the opportunity to influence strategy by leveraging market insights, campaign performance data, and emerging talent trends to help evolve and strengthen our employer brand. Working alongside the Sr. Director of Talent Acquisition, Employer Brand and Contingent Workforce Program, you'll contribute ideas, recommendations, and innovative approaches that elevate our brand, enhance candidate engagement, and drive continuous improvement.

Advance employer brand and recruitment marketing priorities that strengthen awareness, engagement, and conversion for targeted talent audiences.

Build alignment across Talent Acquisition and cross-functional partners to ensure candidate-facing brand experiences are clear, consistent, and connected to workforce needs.

Use performance insights, market perspective, and stakeholder feedback to inform employer brand priorities, optimize recruitment marketing effectiveness, and support continuous improvement.

Execute employer brand and recruitment marketing strategies that attract, engage, and convert priority talent audiences while supporting broader Talent Acquisition goals.

Partner across Talent Acquisition, HR, Communications, Marketing, and business stakeholders to understand hiring needs and deliver aligned candidate-facing brand solutions.

Develop recruitment marketing campaigns and content including messaging, social media, recruitment collateral, talent stories, event marketing, and other materials that bring the employee value proposition to life.

Manage and optimize employer brand channels and platforms such as career sites, job boards, social media, review platforms, and related digital tools to improve visibility and candidate experience.

Use data, market insights, and stakeholder feedback to measure effectiveness, identify improvements, support recommendations, and advance continuous improvement of employer brand efforts.

3+ years of related Talent Acquisition professional experience.

Bachelor's degree; in lieu of a degree, an additional two years of relevant experience beyond the qualifications listed above may be accepted.

Hybrid

$68,900.00 - $91,300.00 - $113,700.00 Annual

Pay is based on several factors which vary based on position, including skills, ability, and knowledge the selected individual is bringing to the specific job.

We offer a comprehensive benefits package which may include: Medical, dental, and vision insurance; Life insurance; 401k; Paid Time Off (PTO); Volunteer Paid Time Off (VPTO); And more.

To discover more about what we have to offer, please review our benefits page.

Blue Cross and Blue Shield of Minnesota