General Manager

General Manager

About Us

Victra is the largest Verizon authorized retailer in the United States. As a General Manager, you shape our guest experience. By coaching your team, you help them give their best to Every Guest, Every Time. Our General Managers exceed sales targets while maintaining operational excellence. With our paid training, we give you the tools to embrace and take ownership of your store. You will develop your Assistant General Manager and help them learn what it means to lead at Victra.

Position Summary

Are you a person who thrives in a competitive atmosphere, while having fun with your team? If so, then you will fit right in. If you love helping others grow to their full potential and consistently deliver results, then Victra is the place for you.

You will have a high level of accountability for all retail store functions and for communicating and implementing the company vision through directing the day-to-day activities of the entire store staff. Your day runs on two tracks at once: driving high-performance results on the floor in a fast-paced, demanding solutions sales environment, and running the store like a business — budgeting, forecasting, and reporting on what's working. You will also act as a mentor for your Assistant General Manager and attend weekly sales leadership calls. You take personal ownership of your store's results — they are the clearest signal of your leadership, not just a number you report upward.

Key Responsibilities

Talent Management — Selecting, hiring, and developing the best talent — the core of this role

• Own the hiring process for your store: interview, select, and bring in the best talent — a General Manager's most important decision is who joins the team, not just how you develop them once they're there
• Build, develop, and mentor your sales team
• Work through your team to teach, coach, and reinforce our sales process with Every Guest, Every Time
• Provide ongoing sales training and support to help your team exceed sales, retention, quality, and service objectives

Results Driven — Owning your store's numbers, not just reporting them

• Take personal ownership of your store's overall sales performance — your results are the clearest signal of your leadership
• Ensure store employees meet and/or exceed defined monthly success measurements and complete assigned training on time and in full
• Own store success and take ownership for store employees' work-related needs, staffing and scheduling, labor controls, marketing, and loss prevention
• Keep score daily — review your store's key sales and operational metrics every day, not just at month-end, and adjust before small gaps become missed targets

Customer Focus — Delivering complete solutions, not just resolving issues

• Set the bar for the standard Victra Greet in your store — introduce yourself, get the guest's name, and ask what brings them in — and hold your team accountable to it every guest, every time
• Own all guest escalations and provide a timely resolution
• Stay up to date with new sales promotions and ensure guests receive a complete solution for their current and future needs

Relationship Building — Earning talent and trust beyond your four walls

• Attract and retain top-caliber employees
• Build relationships with peer General Managers and district leadership to share what's working across stores

Change Management — Championing new tools and traffic strategies

• Champion new sales tools and initiatives as they roll out, rather than just administering them
• Think of innovative ways to drive traffic into your store and capitalize on your existing customer base

Strategic Thinking — Running the store like a business, not just a shift

• Engage in sales strategy development to ensure products and services are effectively showcased throughout the store
• Engage in business operations including budgeting, forecasting, analyzing, and providing sales reports

Inspirational Leadership — Leading as a brand advocate

• Act as a brand advocate for Victra
• Clearly communicate company objectives and priorities to your team, with timely follow-up

What We Are Looking For

You thrive in a sales environment and sharing this energy with a team that you can develop and motivate excites you most. You set the bar high when it comes to achieving goals, and you know how to motivate others to help you get there. You're open to new ideas, relate well with a variety of different people and are attuned to the needs of others to ensure that they can perform at their best. You know you've succeeded when your team is delivering.

• 1-3 years of experience in a retail sales environment, 2 years in a leadership/supervisory role
• Management experience in a commissions-based sales environment
• Proven track record of achieving challenging team and individual sales goals
• Balanced multiple opposing priorities in a multifaceted environment
• Set goals, evaluated performance, and developed a high performing team
• Basic interview skills and enhanced staffing knowledge
• High school diploma or GED
• One or more years of customer service, preferably in a retail or sales environment
• Willingness to work evenings, weekends, holidays, November through December, and/or during peak vacation periods
• At least 18 years of age
• Legally authorized to work in the United States

What We Offer

• Paid Training
• Premium Health, Dental, and Vision Insurance
• Paid Maternity Leave
• 401K Match
• Tuition Reimbursement
• 50% off Verizon Service
• VNation Disaster Relief
• Referral Bonus
• Frequent Contests
• Real career pathing — Victra has won Comparably's Best Career Growth award multiple years running and ranked #17 on Comparably's 2026 Best Sales Teams list, both based entirely on employee feedback

Compensation

We are proud our General Manager's earn a base pay of $21.00 per hour with a targeted #All_In pay of $35.76 per hour, combining a base hourly rate, uncapped commission, and a monthly store bonus, based on your store's attainment level. Add in frequent contests and incentives throughout the year, and top performers have real, uncapped earning potential that stacks up against any hourly leadership role in wireless retail.

Equal Employment Opportunity

We are proud to be an Equal Employment Opportunity Employer — and we celebrate our employees' differences. We do not discriminate on the basis of race, color, age, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender (including gender identity, gender expression, and transgender), marital status, sexual orientation, sex stereotype, national origin, ancestry, citizenship, military or veteran status, physical or mental disability, and genetic information. Different makes us better.