Senior Director, Product Marketing & Brand

Role Description

The Senior Director, Product Marketing & Brand will define and scale Gametime’s demand-side narrative — shaping what the brand means, who it’s for, and how it drives growth. This role will lead the evolution of Gametime into a broader, culturally relevant platform for live experiences across sports, concerts, and beyond.

This is both a strategic and operational leadership role, responsible for connecting positioning, audience understanding, and go-to-market execution to expand Gametime into new audiences and categories. You will partner closely with Growth, Creative, Product, and Data teams to ensure brand is not a support function, but a core driver of acquisition, engagement, and revenue.

This is a player-coach role. You will define the strategy and do the work — building the foundations of Product Marketing and Consumer Insights while driving immediate business impact.

Key Responsibilities

• Define and Lead Brand Strategy:
  • Own Gametime’s positioning — clearly articulating what makes the brand different and how it evolves beyond its core use case.
  • Build a narrative that scales across audiences without fragmenting the brand.
• Audience Expansion:
  • Identify and prioritize new customer segments and use cases.
  • Develop segmentation frameworks that influence product, marketing, and company strategy, and unlock growth in new categories.
• Build Product Marketing (0→1):
  • Stand up the Product Marketing function.
  • Own messaging frameworks, competitive positioning, and go-to-market strategy to ensure product innovation translates into customer adoption.
• Consumer Insights & Research:
  • Develop a structured understanding of customer behavior, motivations, and perception.
  • Build lightweight but effective research and brand tracking systems that inform decisions across the business.
• Brand as a Growth Lever:
  • Partner with Growth to connect brand investment to acquisition, conversion, and retention.
  • Define how brand drives measurable business outcomes, not just awareness.
• AI-Forward Approach:
  • Leverage AI-driven tools and methodologies to accelerate insight generation, creative development, and go-to-market execution.
  • Explore how AI can improve relevance, speed, and efficiency across the brand and marketing ecosystem.
• Experimentation & Innovation:
  • Build and scale a structured approach to testing positioning, messaging, and audience strategies.
  • Use data and experimentation to continuously refine how Gametime shows up in the market.
• Measurement & Insights:
  • Partner with Data and Analytics to develop frameworks that connect brand investment to business impact, including brand tracking, attribution, and incrementality testing.
• Team Development:
  • Build and lead a small, high-performing team.
  • Foster a culture of ownership, curiosity, and execution excellence.
• Cross-Functional Leadership:
  • Align Product, Growth, Creative, and Executive stakeholders around a unified narrative and strategy.
  • Ensure consistency across all customer touchpoints.

Qualifications

• Strong brand strategy and positioning expertise, with the ability to define and evolve narratives that drive business impact.
• Deep understanding of consumer behavior, segmentation, and audience expansion strategies.
• Experience building or scaling Product Marketing functions and go-to-market systems.
• Ability to connect brand strategy to measurable growth outcomes (acquisition, conversion, retention).
• Strategic mindset with strong execution capability — comfortable operating as a player-coach.
• Experience working cross-functionally with Product, Growth, Creative, and Data teams.
• Strong analytical fluency and comfort using data to inform decisions and measure impact.
• Curiosity and practical application of AI tools to improve marketing effectiveness and speed.
• Excellent communication and storytelling skills, able to align teams and influence leadership.

Requirements

• 10–14 years of experience across brand, consumer marketing, product marketing, or related disciplines.
• Proven track record of expanding a brand into new audiences, categories, or use cases.
• Experience in consumer marketplaces, high-growth consumer platforms, or DTC environments preferred.
• Demonstrated ownership of positioning and go-to-market strategy, not just campaign execution.
• Experience operating in fast-paced, ambiguous environments with limited resources.
• Prior experience building or scaling functions (PMM, insights, or similar) is highly preferred.

Benefits

• Flexible PTO
• Competitive salary & equity package
• Monthly Gametime credits for any event ($1,200/yr)
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• Diverse Family-forming benefits through Carrot Fertility
• 401k, HSA, pre-tax savings programs
• Company off-sites and meet-ups
• Wellness programs
• Tenure recognition