Marketing Operations & Brand Projects Lead

MARKETING MANAGER | CREATIVE OPERATIONS | BRAND MARKETING MBA graduate with a concentration in Marketing and experience leading marketing operations, creative production, brand execution, and cross-functional project management. Proven ability to manage campaigns, product launches, print and packaging initiatives, vendor relationships, and marketing workflows from concept through execution. Combines strategic marketing knowledge with hands-on operational expertise to deliver projects on time, maintain brand consistency, and improve business processes. Seeking opportunities in Marketing Management, Brand Marketing, Marketing Operations, Creative Operations, or Marketing Program Management.

CORE COMPETENCIES

Brand Marketing Marketing Management Marketing Operations Creative Operations Marketing Project Management Integrated Marketing Communications Campaign Planning & Execution Cross-Functional Collaboration Product Launch Support Marketing Communications Promotional Marketing Event Marketing Stakeholder Management Process Improvement Workflow Optimization Print & Packaging Production Marketing Analytics Budget Tracking

PROFESSIONAL EXPERIENCE

Creative Operations & Brand Production Specialist September 2024 – March 2026 Manage end-to-end execution of marketing, print, packaging, and branded collateral projects for a diverse client portfolio. Coordinate project timelines, resources, and deliverables across sales, creative, production, and client teams. Ensure brand consistency and quality standards across marketing materials, packaging programs, and promotional campaigns. Partner with vendors and internal stakeholders to deliver projects on schedule while maintaining budget and production requirements. Support product launches and marketing initiatives through project planning, workflow management, and execution. Track project performance, production schedules, inventory, and operational metrics using Excel and ERP systems. Identify process improvements that increase efficiency, visibility, and collaboration across departments. Manage multiple concurrent projects while maintaining strong client service and attention to detail. Kirkwood Printing Production Planning & Client Services Coordinator January 2021 - March 2023 Acted as a liaison between customers, sales teams, and production personnel to ensure successful project execution. Coordinated timelines, specifications, proofs, and deliverables for marketing and print production projects. Assisted with project estimating, production planning, scheduling, and customer communications. Maintained quality control standards while supporting high-volume project workflows. Built strong relationships with clients through proactive communication and problem resolution.

EDUCATION

Master of Business Administration (MBA), Marketing Southern New Hampshire University Graduated January 2026 Bachelor of Science, Media Arts & Technology Rochester Institute of Technology December 2020

MBA PROJECT HIGHLIGHTS

Integrated Marketing Communications Plan Developed a comprehensive go-to-market strategy for a plant-based restaurant concept, including: Market segmentation and audience targeting Media planning and channel strategy Budget allocation and campaign recommendations Creative execution and brand positioning Brand & Marketing Strategy Projects Conducted brand audits and competitive analyses for national brands. Developed strategic marketing recommendations based on consumer insights and market research. Presented executive-level marketing plans focused on growth, positioning, and customer engagement. Built data-driven dashboards and business performance analyses using Power BI and Excel. Utilized marketing and operational data to support decision-making and strategic planning. Marketing & Creative Tools Adobe Creative Suite (Photoshop, Illustrator, InDesign) Figma WordPress Bynder SharePoint Business & Analytics Microsoft Excel (Advanced Functions, Pivot Tables) #J-18808-Ljbffr Printwell