Marketing Generalist

Marketing Generalist

CERTIFY Health delivers an enterprise patient engagement platform that streamlines scheduling, intake, communications, payments, and practice operations. By connecting every patient touchpoint, healthcare organizations improve efficiency, enhance the patient experience, and accelerate sustainable growth.

We are seeking a creative, organized, and results-driven Marketing Generalist with 2+ years of marketing experience to support the execution of initiatives that drive brand awareness, lead generation, customer engagement, and product adoption for our Electronic Health Record (EHR) software solutions. The ideal candidate is a strong communicator and storyteller with hands-on experience in digital marketing, content creation, campaign execution, and cross-functional collaboration. This role will work closely with Sales and Marketing teams to develop compelling messaging and engaging marketing programs that effectively position our healthcare technology solutions and support business growth.

What You'll Do

• Develop and execute integrated marketing campaigns across digital, email, social media, and partner channels.
• Create compelling marketing content, including marketing campaign narratives, customer success stories, blogs, press releases, executive communications, newsletters, and sales collateral.
• Design and produce professional marketing materials, presentations, and promotional assets using Canva and other design tools while maintaining brand consistency.
• Support corporate communications by drafting executive messaging, company announcements, and customer communications.
• Manage and maintain the company's social media channels by creating content calendars, publishing content, engaging audiences, and monitoring performance metrics.
• Collaborate with Product Management and Sales to develop product messaging, launch materials, sales collateral, and competitive positioning.
• Manage website content updates and collaborate on improving website functionality, user experience, and SEO.
• Assist with lead generation initiatives through email marketing, marketing automation, digital advertising, and CRM campaigns.
• Utilize CRM systems to manage leads, marketing campaigns, customer data, campaign tracking, and sales enablement activities.
• Monitor and analyze social media performance metrics, campaign analytics, and audience insights to optimize marketing strategies and improve engagement.
• Maintain accurate marketing data, campaign reports, dashboards, and spreadsheets to analyze campaign effectiveness and identify opportunities for improvement.
• Utilize AI tools such as ChatGPT, Claude, Gemini, or similar platforms to improve content creation, research, campaign development, and marketing productivity.
• Ensure brand consistency across all marketing materials and communication channels.
• Monitor industry trends and healthcare technology developments to identify marketing opportunities.
• Perform other marketing duties as assigned.

What You Bring

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2+ years of marketing experience, preferably in healthcare technology, SaaS, or software development industries.
• Excellent corporate communication skills.
• Strong writing, editing, proofreading, and storytelling abilities.
• Excellent attention to detail, creativity, and problem-solving skills.
• Proficiency in Microsoft 365 applications, including Word, PowerPoint, Excel, Outlook, and Teams.
• Experience using CRM platforms (such as Salesforce, HubSpot, Microsoft Dynamics, etc.).
• Proficiency with Canva and other design tools.
• Strong spreadsheet skills.
• Familiarity with AI-powered productivity and content creation tools, including ChatGPT, Claude, Gemini, or similar generative AI platforms.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Knowledge of Adobe Creative Suite (Photoshop and Illustrator) is a plus.

What We Offer

Pay and Benefits Summary

$70-$80k salary depending on experience

Benefits

• Health, dental, and vision insurance
• Health savings account
• Flexible Spending Account
• 401(k)
• Paid time off
• Complimentary Benefits and Discount Programs

Schedule

Monday to Friday on-site

9am to 5:30pm

Legal Disclaimer(s)

CERTIFY Health is committed to a diverse and inclusive workplace. CERTIFY Health is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. All employees will be subject to a background check. CERTIFY Health participates in E-verify.