Social Media and Influencer Marketing Manager

Social Media & Influencer Marketing Manager

Beta Bionics is seeking a strategic, hands-on social media expert to shape how our brands show up for people living with diabetes, caregivers, healthcare providers, advocacy partners, employees, and the broader diabetes community. The Social Media & Influencer Marketing Manager will own the company's organic social media strategy, influencer marketing, patient ambassador program, and online community to translate our mission into authentic conversations that educate, engage, inspire, and build trust.

This individual contributor role will partner across Consumer Marketing, HCP Marketing, Clinical, Product, and Customer Care to bring campaigns, product launches, clinical milestones, and customer stories to life through social media. The ideal candidate enjoys both strategy and execution and is comfortable building a content strategy, directing creative, writing social copy when needed, reviewing analytics, and engaging directly with customers and creators.

Social media is one of Beta Bionics' most visible customer touchpoints. Success in this role requires exceptional attention to detail, sound judgment, excellent communication, and a strong sense of accountability to ensure every interaction reflects our brand, supports our business objectives, and meets the standards of a highly regulated healthcare environment.

Essential Duties and Responsibilities

Social Strategy & Channel Leadership

• Lead Beta Bionics' organic social media strategy across key consumer and healthcare professional channels, ensuring social media supports broader marketing, commercial, clinical, and brand objectives.
• Translate integrated marketing campaigns, product education, clinical milestones, conferences, advocacy initiatives, and community priorities into engaging, platform-specific social content.
• Monitor industry trends, audience insights, and competitive activity to identify opportunities and continuously evolve Beta Bionics' social media presence.

Content and Community Engagement

• Manage agency in developing the social content strategy and editorial calendar, and publishing platform-specific content across all social channels.
• Partner with Consumer Marketing, HCP Marketing, Clinical, Product, and Creative teams to develop engaging, compliant content that reflects the Beta Bionics brand.
• Build and nurture an engaged online community through community management, social listening, and user-generated content while fostering meaningful engagement across patient, caregiver, healthcare professional, and advocacy audiences.

Influencer Marketing & Patient Ambassadors

• Lead Beta Bionics' influencer marketing strategy and manage creator agency partners.
• Build, grow, and activate the Beta Bionics Patient Ambassador Program by cultivating relationships with passionate product users and advocates.
• Foster and amplify authentic creator, ambassador, and community partnerships that increase awareness, education, trust, and advocacy while ensuring all content meets regulatory and brand standards.

Cross-Functional Collaboration

• Partner closely with Consumer Marketing, HCP Marketing, Creative Design, Clinical, Med Affairs, Legal, Regulatory, Product, and Customer Care on content and messaging.
• Establish effective workflows with internal stakeholders and agency partners to ensure timely, high-quality execution.

Performance, Reporting & Optimization

• Define KPIs and measure performance across social media, influencer marketing, and community engagement.
• Analyze campaign performance, audience behavior, and social listening insights to continuously improve content strategy, engagement, and sentiment.
• Hold agency partners accountable for delivering measurable business results while providing recommendations that optimize performance.

Qualifications

Required Education and Experience

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5–7 years of experience in social media, influencer marketing, content strategy, digital marketing, communications, or related disciplines.
• Hands-on experience developing and executing organic social media strategies across multiple platforms—including Instagram, Facebook, TikTok, LinkedIn, Reddit, YouTube, and emerging channels—for diverse audiences, including consumers, healthcare professionals, and corporate communications.
• Experience managing external agencies and collaborating effectively with cross-functional teams.
• Demonstrated experience with content strategy, organic social media, community building, KPI measurement, and influencer content.
• Excellent writing, storytelling, editorial judgment, and creative direction skills.
• Experience translating technical, clinical, or regulated content into engaging customer-facing communications.
• Comfortable leveraging AI-powered tools to improve productivity, content development, and marketing execution.

Preferred Experience

• Experience in healthcare, medical device, pharmaceutical, biotechnology, or life sciences industries.
• Experience working with external agencies, patients, and healthcare professionals.
• Familiarity with digital analytics, social listening, and influencer management.
• Experience with DTC, patient, caregiver, HCP, and advocacy group engagement.
• Knowledge of paid social media is a plus.

Travel Requirements

• Ability to travel up to 20% of the time.
• Flexibility to work evenings and weekends if necessary to complete urgent priorities or to deliver time-sensitive social media initiatives.

Salary & Benefits

• $95,000-$160,000 USD
• Our comprehensive benefits package includes:
• Competitive base, bonus, plus equity
• Medical, dental, and vision insurance
• Employer-paid life, disability, and EAP coverage
• 401(k) Plan with company match
• Employee Stock Purchase Plan
• Open PTO Policy, 10 Paid holidays

Equal Employment Opportunity

It is the policy of Beta Bionics to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Beta Bionics will provide reasonable accommodations for qualified individuals with disabilities.