B2B Growth Marketing Specialist

Overview Description Team: SmartDollar Please note that applicants must be authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Location: Franklin, TN—on-site, relocation assistance available, flexible schedules available A Little Bit About Us: You might know us from our founder and CEO, Dave Ramsey, who’s given no-nonsense money advice on the radio since 1992. Three decades later, Ramsey Solutions is a household name in personal finance, with a mission to change the toxic money culture for good. Our Mission: Ramsey Solutions provides biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life. What You’d Do In This Role As a B2B Growth Marketing Specialist for SmartDollar, you’ll help drive pipeline growth by building and optimizing campaigns that connect employers with our financial wellness benefit. You’ll partner closely with Sales, CRM, and Business Development teams to execute marketing automation, nurture journeys, and account-based marketing (ABM) initiatives that support inbound and outbound revenue goals. In this role, you’ll manage campaigns in tools like Pardot and Salesforce CRM, analyze campaign and pipeline performance, and collaborate with writers and designers to launch creative, data-informed marketing initiatives. You’ll also use AI tools like ChatGPT or Claude to improve workflows, generate insights, and optimize campaign execution and performance. What Winning Looks Like Marketing automation and nurture campaigns consistently generate qualified pipeline and support revenue growth. Sales teams have strong marketing support and enablement assets that help move opportunities forward. Campaign performance is regularly analyzed and optimized using data, experimentation, and insights. ABM initiatives help SmartDollar engage new organizations and key decision-makers. Collaboration across Sales, CRM, and marketing teams results in stronger campaigns and measurable business impact. AI-powered workflows improve campaign efficiency, speed, and execution quality. Responsibilities You’ll help drive pipeline growth by building and optimizing campaigns that connect employers with our financial wellness benefit. You’ll partner with Sales, CRM, and Business Development teams to execute marketing automation, nurture journeys, and ABM initiatives that support inbound and outbound revenue goals. You’ll manage campaigns in Pardot and Salesforce, analyze campaign and pipeline performance, and collaborate with writers and designers to launch data-informed marketing initiatives. You’ll use AI tools to improve workflows, generate insights, and optimize campaign execution and performance. Qualifications / You’re Probably a Match If You have 3–5 years of experience in B2B marketing, demand generation, lifecycle marketing, or a related field. You have experience with marketing automation platforms like Pardot, Salesforce Marketing Cloud Account Engagement, HubSpot, Marketo, or similar tools. You’re comfortable working with CRM data and campaign analytics using tools like Salesforce, Google Analytics, and Excel. You enjoy partnering closely with Sales teams to support pipeline growth and deal progression. You have experience supporting or executing account-based marketing (ABM) initiatives across digital, direct mail, or multi-channel campaigns. You’re comfortable using AI tools like ChatGPT or Claude to improve marketing workflows, campaign execution, and performance insights. You thrive in a collaborative environment working alongside writers, designers, and cross-functional marketing teams. You’re proactive, organized, and enjoy balancing strategic thinking with hands-on execution. Benefits / What Winning Looks Like Health insurance (includes plans eligible for an HSA—with a company match up to $500!) 401(k) retirement plan with 4% match/company contribution Annual wellness, counseling and grocery membership reimbursement On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar Dependent care FSA Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party! Other Stuff To Know We’re looking for people who are passionate about our mission. This isn’t just a J-O-B. We experience resistance every day because what we believe is absolutely countercultural. We actually hate debt. We actually cut up our credit cards. Some of us are still fighting our way out of debt, but we aren’t going back. If you don’t know much about Ramsey Solutions and our founder, Dave Ramsey, we encourage you to download the Ramsey Network mobile app and consume our content. If Ramsey Solutions sounds like a workplace where you can get excited about Mondays, apply today. We can’t wait to hear from you! EOE, including disability/vets #J-18808-Ljbffr Ramsey Solutions