Director of Digital Marketing
Jobtailor
- Own ACI Worldwide's digital experience and digital performance across all owned digital properties
- Own paid digital channels and campaign infrastructure for demand generation and field marketing
- Build, manage, optimize, track, and measure paid search and social programs
- Provide campaign execution infrastructure for field marketing and demand generation
- Create and maintain QA processes for digital publishing
- Own website strategy, site performance, accessibility, UX, information architecture, navigation, and landing page builds
- Drive conversion rate optimization across buyer journeys, solution pages, product CTAs, demo request flows, and gated content
- Own and execute technical SEO strategy using search intent mapping, topic clustering, and content gap analysis
- Lead GEO and AEO initiatives to improve ACI's visibility in AI-generated answers and generative search
- Monitor LLM-generated answers, identify discoverability gaps, and adjust content strategy
- Analyze session recordings, scroll maps, click maps, and rage-click reports to identify buyer-journey friction
- Implement progressive profiling across gated content and forms in partnership with Marketing Operations
- Establish standards for copy hierarchy, CTA placement, tracking, and campaign landing destinations
- Own GA4 configuration and governance, including data streams, custom events, conversion tracking, dimensions, metrics, and Explorations
- Enforce UTM naming conventions and URL parameter governance
- Own cookie consent management and privacy compliance, including GDPR and CCPA
- Oversee integrations among the website/CMS, HubSpot, and Salesforce CRM
- Build and maintain reporting connecting digital channel data to pipeline and revenue data in Salesforce
- Build effective teams and provide data-driven storytelling for executive audiences
Requirements
- 8-12 years in B2B digital marketing
- At least 3 years in a senior or director-level role owning website, paid media, and SEO strategy
- Hands-on GA4 expertise, including event configuration, Explorations, and conversion tracking
- Hands-on expertise in tag deployment, trigger/variable logic, and data layer integration
- Deep technical SEO expertise, including crawl, indexation, Core Web Vitals, and schema issues
- Working knowledge of GEO and AEO, including structured data, entity optimization, LLM-friendly content architecture, and FAQ/schema markup for AI discoverability
- CMS ownership experience, including page templates, publishing workflows, and site taxonomy in enterprise CMS platforms
- Experience with HubSpot marketing automation and Salesforce CRM integrations, including lead flow, attribution, and data hygiene
- Applicants must be currently authorized to work in the US on a full-time basis
- Position does not offer sponsorship for employment visa status or work permit now or in the future
- MBA or advanced business degree (preferred)
- Strong understanding of AI-enabled marketing and commercialization strategies (preferred)
- Experience supporting complex enterprise B2B sales organizations (preferred)
Core Competencies
Demonstrates expertise in B2B digital marketing with a focus on website strategy, paid media, and technical SEO. Proficient in GA4, HubSpot, and Salesforce CRM integrations, ensuring effective campaign execution and data-driven decision-making.
Highest-signal resume keywords
- B2B Digital Marketing
- Technical SEO Expertise
- GA4 Configuration
- HubSpot Marketing Automation
- Salesforce CRM Integration
ATS Optimization Keywords
Hard Skills
- Digital Performance Optimization
- Paid Search Management
- Conversion Rate Optimization
- Data Layer Integration
- Crawl and Indexation Management
- Content Gap Analysis
- Tag Deployment
- Event Configuration
- Schema Markup
- Progressive Profiling
Soft Skills
- Data-Driven Storytelling
- Team Building
- Campaign Execution
Certifications & Qualifications
- MBA or Advanced Business Degree
Industry Keywords
- B2B Sales
- AI-Enabled Marketing
- GDPR Compliance
- CCPA Compliance
- GEO and AEO Strategies
Tools & Technologies
- GA4
- HubSpot
- Salesforce CRM
- CMS Platforms
- Digital Publishing Tools
Vacancy posted 2 days ago
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