Marketing Specialist- Production

Overview The Kentucky Lottery has earned more than $7.2 billion for the Commonwealth of Kentucky over 30 years. Our mission is fueling imagination and funding education for all Kentuckians. For nearly two decades, the largest chunk of proceeds – over $5 billion – has funded programs to help Kentucky students stay home and attend college. We have continued to break records – earning over $1 billion in sales every fiscal year since 2017 to continue to support these important programs. As a company that was voted Best Places to Work for 5 consecutive years (2021-2025) , our team and company values are what makes the difference to college students all across Kentucky. The Kentucky Lottery’s Core Values: Integrity – We do the right thing. Accountability – We are accountable to the Governor, the General Assembly, the people of the Commonwealth and to each other. Social Responsibility – We are a good corporate citizen, giving back to the community. Diversity, Equity & Inclusion – We value and respect our colleagues, our customers, and the communities we serve. Teamwork – We believe in collaboration and the strength of people coming together to achieve something great. Innovation – We embrace innovation, proactively seeing opportunities. Fun – We have fun at work and enjoy a positive work environment. We want to make winners out of our players, retailers, college students and our employees. We are looking for the best talent to join our winning team. Job Summary The Marketing Specialist - Production supports the Promotions and Production team and is responsible for assisting in the development and execution of advertising, print collateral, and other materials to meet Sales and Marketing goals within established deadlines. Supervises the advertising agencies of record and other suppliers who provide services on a case-by-case or contract basis. Manages the creative workflow, ensuring all elements and materials involved are completed in an orderly manner, on time, and within budget. Coordinates production projects assigned to outside advertising agencies and external vendors, serving as primary liaison for communication of direction. Provides support to the Promotions and Production team with various functions. Essential Duties and Responsibilities Coordinates and provides oversight of production projects. Works cross-functionally with Marketing and Products teams to define objectives and parameters of each job. Coordinates and directs day-to-day communication with agency, vendors, and end users to monitor project status, contractual requirements, and obtain required input and/or approvals. Advises and keeps manager informed of activity and project statuses. Manages and coordinates remote and in-person meetings with ad agency. Reviews all artwork and copy for completeness and accuracy. Obtains necessary legal and creative approvals. Obtains required cost estimates for projects within defined parameters and monitors performance. Seeks counsel and approval from manager prior to presentation to others. Manages receipt, reconciliation, and processing of estimates and invoices submitted by advertising agencies and external vendors according to KLC Purchasing guidelines. Compares against job estimates, assigns account numbers, obtains proper signatures, and retains copies of invoices, forwarding originals to Accounts Payable. Identifies overages exceeding 10% of estimate. Ensures revised estimates have been prepared and authorized explaining the reason for the overage. Tracks and monitors ongoing expenditures with advertising budget as assigned by VP, Chief Brand Officer, reconciling project expenses to budget. Organizes and updates job-related files, including maintenance of advertising file archives. Retains appropriate records compliant with the KLC’s records retention policy. Assists manager in developing and executing statewide second chance promotions, retailer incentive promotions, and other promotions that include coordinating details with participating co-partners. Writes rules and regulations and obtains internal approvals. Coordinates development and procurement for required point of sale (POS) and merchandising materials. Manages drawings related to these promotions. Provides pre- and post-promotion performance analysis. Works with draw team to facilitate drawings. Coordinates with winners. Assists with setup and implementation of annual consumer initiatives including sponsorships, events, community outreach, etc. Actively participates in events and acts as Lottery Ambassador to customers and retailers by answering questions, creating excitement, and enticing trial of products. Manages Point of Sale inventory and catalog/database to ensure sufficient quantities, up to date designs, and production details are available for the Sales and Marketing Department. Participates in other marketing activities as outlined by the Director of Brand Marketing & Sponsorships. Knowledge/Skills/Experience Bachelor’s degree in business, marketing, or related field preferred; related experience may be substituted in lieu of a degree. Experience in advertising and/or marketing with demonstrated success in managing creative development to meet objectives; advertising management experience on either the client or agency side preferred. Print production knowledge a plus. Excellent attention to detail and highly organized to develop, coordinate, and follow projects to completion. Excellent written and oral communication skills with the ability to work successfully with a variety of work styles and personalities. Ability to solve problems and meet deadlines with complete accuracy, while managing multiple projects on a day-to-day basis. Proven ability to effectively manage budgets. Proven decision making and sound judgment with minimal supervision. Competent computer skills and experience with Microsoft Office Suite – especially Word and Excel. Knowledge or experience in the lottery industry a plus. Valid driver’s license required. Core Values Integrity – We do the right thing. Accountability – We are accountable to the Governor, the General Assembly, the people of the Commonwealth and to each other. Social Responsibility – We are a good corporate citizen, giving back to the community. Diversity, Equity & Inclusion – We value and respect our colleagues, our customers, and the communities we serve. Teamwork – We believe in collaboration and the strength of people coming together to achieve something great. Innovation – We embrace innovation, proactively seeing opportunities. Fun – We have fun at work and enjoy a positive work environment. Supervisory Responsibilities This position has no supervisory responsibilities. Working Conditions Office/Hybrid environment in accordance with KLC policies. Occasionally works in outdoor weather conditions. Must be able to travel by car. May require occasional overnight travel and weekend and/or evening work. Physical Requirements Ability to lift up to 50 pounds: Occasionally Talking and hearing: Continuously Seeing - must be able to read reports and use a computer: Continuously Moving: Occasionally Reaching, writing, fingering, typing: Continuously Sitting for long periods of time: Continuously Standing for long periods of time: Occasionally Benefits We offer a comprehensive employee benefits package including medical, dental, vision, wellness program, health savings account, flexible spending accounts, company paid life insurance, supplemental life insurance, company paid short-term and long-term disability, paid parental leave, voluntary benefit plans, generous paid time off plans, retirement plans – including 401(k), 457(b), IRAs, and a money purchase retirement plan in which after one year of service the company contributes the equivalent of 8% of your base pay. Base pay range: $52,800.00/yr - $66,000.00/yr Salary Range (Midpoint): $52,836 - $65,994 (Midpoint) The Kentucky Lottery Corporation is an equal employment opportunity employer. Our mission is to build a diverse, equitable and inclusive environment where everyone is valued. We’re all winners when we embrace our differences. The Kentucky Lottery Corporation is committed to the full inclusion of all qualified individuals through all aspects of employment, and will provide reasonable accommodations, upon request, to assist with the job application or interview process, or performing the essential functions of a job. If a reasonable accommodation is needed, please contact Human Resources. Seniority level Entry level Employment type Full-time Job function Marketing and Production Industries Gambling Facilities and Casinos #J-18808-Ljbffr Kentucky Lottery Corporation