Communications and Marketing Manager

Communications & Marketing Manager

Planned Parenthood of Montana (PPMT) leads by providing, promoting, and protecting sexual and reproductive health care and education for all Montanans.

The Communications & Marketing Manager is responsible for leading affiliate communications work, including developing and implementing communications and marketing strategies to support PPMT's development strategies and to elevate PPMT's health care, education, and outreach activities, and providing guidance and strategy for crisis communications.

The Communications & Marketing Manager collaborates closely with executive leadership on development communications as well as brand marketing for health care and education. The Communications & Marketing Manager drives strategy to elevate the profiles of affiliate spokespeople — including the Chief Executive Officer (CEO), providers, patient storytellers, and more; serves as a spokesperson and trains other spokespeople in media and message guidance; strategically responds to breaking news; formulates plans and initiatives to better support affiliate communications; provides materials and guidance, and executes work in support of PPMT; develops relationships with members of the media; and develops and executes marketing strategies that connect Montanans with PPMT services.

PPMT is offering competitive compensation (entry is $75,000 annually) and exceptional benefits including: Medical, Dental, Vision, Health Savings Accounts, and Flexible Spending Accounts for Health and Dependent Care. PPMT pays 100% of the premium for employee Medical! We also offer a 401k Plan with up to 4% employer match of gross pay when the employee contributes.

Development Communications

• In coordination with Development team, draft fundraising communications, including newsletters, appeals, one-to-many communications from CEO and CDO, cases for support, and other campaign materials
• In coordination with the Development team, supervise design and production of development communications materials.
• Develop donor-specific messaging, and in collaboration with the Development team, engage supporters through donor channels.

External Affairs Communications

• As needed, coordinate with PPAMT and PPAMT PAC to ensure electoral, legislative, fundraising, and advocacy communications goals are met, including sharing endorsements, updates, and guiding supporters to take action through digital channels.
• Build outreach taking concept through creation, development, and dissemination.
• Develop advocacy messaging and engage supporters through new and existing channels.

General Communications and Marketing

• In coordination with department leadership, implement multi-level proactive communications and marketing strategies to advance access to sexual and reproductive health care services and education programs, and promote health equity.
• Quickly develop and implement crisis communications plans, responses, and materials, and support reactive rapid response to breaking news.
• Serve as an internal consultant to teams across the affiliate on strategy and language, to ensure projects communicate appropriately and authentically on sexual and reproductive health issues.
• Draft, review, and approve communications materials, including toolkits, press advisories and press releases, talking points, fact sheets, and briefings, in support of PPMT's proactive communications and marketing initiatives.
• Ensure all external facing communications, including those related to partnerships or collaborative efforts, reflect PPMT values and the Planned Parenthood brand.
• Coordinate with PPFA communications, brand & marketing, and digital staff to develop and execute strategic 360 communications plans to promote PPMT's work as a trusted provider of sexual and reproductive health care, health information, and sex education.
• Create, post, and optimize the content on PPMT's website and all C3 and C4social media properties.
• Provide or direct graphic design work, including static social media images, website images, signage.
• Track the effectiveness of strategies and content to support marketing and communications objectives.

Media

• As needed or directed, serves as media contact and point person, and liaison to spokespersons.
• Conduct media and message training for affiliate spokespeople, including staff, volunteers, and storytellers.
• Prep and staff spokespeople for media interviews.
• Cultivate and maintain relationships with key media contacts.
• Creating content and posting on PPMT social media properties.

Qualifications

• At least three (3) years of experience working in marketing and communications.
• Strong relationships with media outlets, reporters, and partner organizations.
• Excellent communication skills and demonstrated cultural competence.
• Demonstrated ability to write and edit proficiently and quickly, including the ability to understand and communicate about complex, technical, or sensitive subjects in a clear, concise, and engaging manner.
• Demonstrated multi-channel marketing experience, including email, social media, advertisement, out-of-home marketing, and more.
• Experience cultivating earned media.
• Strong understanding of sexual and reproductive health issues. A nuanced understanding of reproductive justice is strongly preferred.
• Proven knowledge of media trends, and a strong sense of the operations of the news media (print, online, blogs, radio, and broadcast), including how to generate favorable traction in the media.
• Ability to juggle multiple projects, deadlines, and priorities successfully.
• Energetic, creative, innovative approach, with a desire to develop new ideas and solutions and bring them to life.
• Collaborative and relationship focused
• Committed to health equity, and able to draft, edit, and review materials from a racial equity lens.
• Exceptional judgment and ability to handle rapid-response scenarios calmly under pressure.

Other Qualifications:

• This position is based in Missoula, Great Falls, Helena, Billings or Bozeman, with option for some remote work.
• Ability and willingness to travel occasionally throughout Montana. Travel requirement is 5-10%.

Standard Requirements

• Understands the financial aspects of our business and maintains focus on cost effectiveness and stewardship.
• Supports, cooperates with, and implements specific procedures and programs for: safety and security, confidentiality, quality assurance, compliance with current laws and regulations including HIPAA and mandated reporting, and training.
• Follows up as appropriate with supervisor, co-workers and customers regarding reported complaints, problems and concerns.
• Promotes positive public image and relations of PPMT.
• Completes requirements for acceptable attendance and timeliness to work.
• Performs other work duties as assigned.
• Creates and fosters an environment focused on excellence in customer service and patient centered care:
• Is culturally and linguistically competent and respectful.
• Anticipates and responds to patient/customer and internal colleagues' needs and priorities.
• Understands donor and internal colleagues' needs and expectations.
• Commitment to delivering high quality service.
• Responds effectively when donors/customers and internal colleagues' experience problems or mistakes.
• Acts to restore donor/customer and internal colleague satisfaction.
• Collaborates with others take actions on implementing long-term solution.

Knowledge, Skills, and Abilities

Language Skills

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and policy and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively with employees, volunteers, board members, and outside contractors and vendors.

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

Reasoning Ability

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret a variety of instructions and deal with several abstract and concrete variables. Ability to take decisive action, particularly in the absence of the CEO.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.

While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel. Specific vision abilities required by this job include close vision.