Marketing Intelligence Analyst

Marketing Intelligence Analyst

Software Guidance & Assistance, Inc. (SGA) is searching for a Marketing Intelligence Analyst for a contract assignment with one of our premier insurance services clients. This is a hybrid role requiring 2–3 days onsite in one of the following locations: New York, NY (Hudson Yards), Holmdel, NJ, Bethlehem, PA, Stamford, CT, Pittsfield, MA, or Boston, MA.

Responsibilities:

• Manage end-to-end audience list production for marketing campaigns, ensuring accuracy, timeliness, and compliance across channels
• Execute audience segmentation using defined logic, filters, exclusions, and governance rules
• Perform data QA to validate audience quality, identify anomalies, and ensure alignment with campaign requirements
• Maintain documentation, templates, and workflows to improve consistency and scalability in list management
• Partner with marketing stakeholders to refine audience requirements and resolve list-related issues
• Clean, validate, and prepare datasets for marketing performance analysis
• Build dashboards and visualizations to track campaign performance, data quality, and operational trends
• Support development of measurement frameworks tying marketing efforts to outcomes such as engagement, response, and lift
• Participate in matchback analysis to validate data accuracy and measure campaign effectiveness
• Conduct exploratory analysis to identify insights that improve targeting and campaign optimization
• Document processes and contribute to scalable best practices across marketing analytics and operations

Required Skills:

• Bachelor's degree in Data Science, Analytics, Statistics, Business, Marketing, or related field
• 1–4 years of experience in data analysis, marketing analytics, list management, or marketing operations
• Advanced Excel skills including formulas such as XLOOKUP, INDEX/MATCH, and nested IF statements
• Working knowledge of SQL with the ability to query and manipulate large datasets
• Experience with data visualization tools such as Tableau, Power BI, or Looker
• Strong attention to detail with a disciplined approach to data QA and documentation
• Ability to translate business/marketing requirements into structured analytical tasks
• Strong communication skills to clearly present findings and insights

Preferred Skills:

• Experience with Python or R for data analysis
• Exposure to performance marketing or campaign analytics environments
• Familiarity with audience segmentation and marketing automation platforms
• Experience supporting matchback analysis or attribution modeling
• Understanding of data governance and compliance within marketing datasets

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work.

SGA is an Equal Opportunity Employer and does not discriminate on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities.