Associate Brand Manager, Signia & Government Services

Job Description

Job Description

WSA is a global leader in the hearing aid industry. Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

Our portfolio of technologies spans the full spectrum of hearing care, from distinct hearing brands and digital platforms to managed care, hearing centers and diagnostics locations.

Responsibilities:

Product Launch Support & Material Development

• Support the development of strategic product launch concepts and messaging for Government Services, championing the unique needs and nuances of this channel.

• Write, edit, and proofread copy for print and digital launch communications across internal and external audiences, ensuring messaging is clear, persuasive, and on brand.

• Own the creation and tailoring of channel-specific content and creative assets — including sales collateral, presentations, and point-of-sale materials — to optimize performance within Government Services and Signia wholesale accounts.

• Assist in the design and execution of integrated, channel-specific marketing plans across a broad mix of tactics that support successful launches and “always-on” brand and demand objectives.

• Coordinate creative execution of photo and video shoots as needed, ensuring alignment with brand guidelines, marketing objectives, and campaign storytelling.

• Ensure all marketing communications consistently reflect Signia brand standards and deliver core product and brand messages across both Government Services and wholesale channels.

• Manage distribution of sales collateral and marketing materials; maintain organized asset libraries and project documentation to support team efficiency.

• Track projects against planned timelines and budgets; proactively identify risks and bottlenecks and communicate status to stakeholders

Digital Marketing Support

• Develop and project manage digital campaigns and tactics that support Signia’s sales goals, improve channel performance, and generate demand among hearing care professionals.

• Create customer-facing email communications and coordinate distribution in partnership with the Digital team; support “always-on” content needs for the channel.

• Manage content for relevant external web pages, gathering, organizing, and implementing copy and imagery.

• Maintain and update Showpad to ensure content accuracy, usability, and accessibility for the sales team.

• Contribute to the planning, writing, and distribution of customer newsletters and other recurring email communications aligned with brand, marketing, and business goals.

• Support content development for social media, blogs, and other digital platforms as relevant to the Government Services audience and Signia wholesale partners.

• Stay current on digital marketing trends, tools, and best practices; bring forward recommendations to improve channel program performance.

Event Management Support

• Oversee the development of sales and marketing materials, messaging, and creative assets for government-focused industry events, tradeshows, and local activations, ensuring alignment with brand positioning and channel strategy.

• Collaborate with the Events team to plan and manage customer events specific to Government Services, ensuring timely delivery of all marketing assets, communications, and on-site materials.

• Support Signia wholesale channel events and sales meetings, coordinating the preparation of brand communications and collateral.

• Provide on-site event support as needed to boost Signia brand presence, customer engagement, and practitioner relationships.

Qualifications:

• Bachelor's degree in marketing, communications, business, or a related field

• 3-5 years of B2B marketing experience, preferably in a brand, channel, or trade marketing capacity

• Experience in the hearing care or broader healthcare industry is a strong plus; familiarity with government healthcare channels (VA, DoD) is advantageous

• Demonstrated understanding of B2B buyer journeys, wholesale/channel partner dynamics, and how to develop materials that support both practitioners and their patients.

• Strong verbal and written communication skills with an eye for detail and brand consistency.

• Strong brand stewardship instincts, including a working knowledge of brand strategy, brand architecture, and ensuring consistency across channels and touchpoints.

• Effective project management skills with the ability to manage multiple priorities, complex timelines, and cross-functional teams with strong organization and follow-through.

• Experience supporting integrated, multi-channel marketing programs across awareness, demand generation, and sales enablement objectives.

• Ability to assess marketing effectiveness using defined KPIs and metrics, and to translate data into actionable insights and improvements.

• Effective collaboration and relationship-building skills across functions and levels of the organization.

• High proficiency in Microsoft Word, Excel, PowerPoint, and Outlook; familiarity with marketing platforms (email, CRM, CMS, social), Salesforce a plus.

• Strong interpersonal skills, sound judgment, and a positive, solutions-oriented attitude.
  

The Company provides equal opportunity to all employees and prospective employees without regard to race, color, creed, religion, national origin, ancestry, sex, age, physical or mental disability, marital status, pregnancy, genetic information, sexual orientation, gender identity, protected veteran or military status, or any other consideration not related to the person’s ability to do the job or otherwise made unlawful by federal, state, or local law.