Senior Social Media Manager

Overview FourWebGroup is a full-service digital media company specializing in content creation and media management. We pride ourselves on delivering innovative and high-quality digital solutions to help our clients enhance their brand presence and engage with their target audience. Role Description We are seeking a talented and dynamic Senior Social Media Manager to join our team full-time at our Wayne, NJ office. This is an on-site position with no remote work available. The Social Media Manager will play a pivotal role in managing and executing social media marketing campaigns, developing strategies, creating compelling content, and optimizing our clients’ social media presence. This role requires a creative thinker who can write engaging content and utilize social media tools to drive results. Responsibilities Manage and execute social media marketing campaigns across various platforms, including Instagram, Facebook, TikTok, LinkedIn, and others. Develop and implement comprehensive social media strategies tailored to each client’s goals and target audience. Create, curate, and schedule engaging content, including graphics, videos, and written posts, to drive brand awareness and engagement. Optimize social media profiles and content to enhance visibility, reach, and user engagement. Conduct onsite photo and video shoots to capture high-quality, brand-aligned content. Shoot and edit content for use across all social media platforms, ensuring consistency with brand guidelines. Monitor social media trends, tools, and best practices to ensure the company stays ahead of the curve. Use Sprout Social to manage, schedule, and analyze social media activities, providing detailed performance reports and insights. Track, manage, and report on key performance indicators (KPIs) to evaluate success and inform strategy. Analyze social media data to make informed, data-driven decisions and recommendations for campaign improvements. Collaborate with the content creation and design teams to produce visually appealing and cohesive social media content. Stay updated on the latest industry developments, social media trends, and competitor activity. Engage with followers, respond to comments and messages, and manage online communities to foster a positive brand image. Qualifications Proven experience in Social Media Marketing and Communications. Demonstrated experience in developing and executing content strategies across multiple platforms. In-depth knowledge of social media trends, algorithms, and best practices. Ability to analyze social media metrics and make data-driven decisions to optimize campaigns. Experience with Sprout Social is a strong plus. Previous agency experience is a strong plus. Strong creativity and the ability to think outside the box when developing content and strategies. Experience with graphic design and video editing tools such as Adobe Creative Suite, Canva, or similar platforms. Excellent communication skills, both written and verbal. Ability to work effectively in a fast-paced, collaborative environment. Strong attention to detail and organizational skills. Paid Time Off (PTO) Employment details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industry: Marketing Services Location: Wayne, NJ (onsite) #J-18808-Ljbffr