Social Media Specialist

The Social Media Specialist is an entry-level role within the Creative Services team, working closely with the Social Media Coordinator. This position is designed for someone with a genuine passion for social media as a communicator and content creator for brands. The Specialist assists in bringing client social media strategies to life through caption writing, content planning, graphic creation, on-camera and behind-the-camera work, and light photo and video editing. The ideal candidate is creative, platform-savvy, professionally minded, and excited to grow their skills in a fast-paced agency environment. Essential Functions and Basic Duties Content Creation & Copywriting Write captions, post copy, and content outlines for client social media accounts across Facebook, Instagram, LinkedIn, TikTok, and emerging platforms Develop content ideas that align with client brand voice, target audience, and campaign goals Draft content calendars and post schedules under the direction of the Social Media Coordinator Translate client ideas and feedback into organized, actionable content plans Produce polished short-form social media content by selecting and editing video clips, refining audio, adding music, incorporating branded captions, and creating branded outros for formats such as Reels, Stories, and Shorts. Graphics & Visual Content Create and edit social media graphics using Canva and provided brand templates Resize and adapt existing creative assets for platform-specific dimensions and formats Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere) is a plus but not required Ensure all visual content is on-brand and meets quality standards before submission for review Photography, Video & Light Editing Film short-form video content for social media including reels, stories, and behind-the-scenes footage Photograph products, events, and team/client moments for use in social posts Edit photos and short videos using mobile or desktop tools (CapCut, Canva, or similar) Follow shot lists and creative direction provided by the Social Media Coordinator Client Communication Support Participate in client interactions to gather content ideas, preferences, and feedback Listen to client goals and help translate them into social media content concepts Communicate professionally and clearly in written and verbal interactions with clients Document client feedback accurately and relay it to the Coordinator for strategy adjustments Platform Management Support Assist with scheduling and publishing content across social platforms using approved tools Assist with monitoring and responding to comments, messages, and engagement activity, escalating any reputation or customer service concerns to the Social Media Coordinator when needed. Stay current with trends, features, and algorithm changes across Facebook, Instagram, LinkedIn, TikTok, and emerging platforms Research trending audio, formats, and content styles relevant to client industries Reporting & Administrative Support Pull basic performance metrics from platform dashboards to support monthly reporting Maintain organized content libraries, asset folders, and scheduling calendars Support the Coordinator with administrative tasks related to content planning and client management Perform other duties as assigned Qualifications / Required Knowledge Bachelor’s Degree in Marketing, Communications, Journalism, Media, or related field (preferred) Demonstrated personal experience managing social media for a business, organization, college club, or professional brand – portfolio or examples required Strong working knowledge of Facebook, Instagram, LinkedIn, TikTok, and emerging social platforms Proficiency with Canva; experience with Adobe Creative Suite a plus Photography and video capture skills; comfortable on camera and behind it Video editing experience (CapCut, Canva video, or similar tools) Excellent written communication skills with strong attention to grammar, tone, and brand voice Ability to receive client ideas and creative direction and turn them into structured content plans Highly organized; able to manage multiple client accounts and deadlines simultaneously Facebook Blueprint Certification (preferred or willing to obtain within 60 days) Skills / Abilities Creativity – Brings fresh ideas to content planning and visual execution; understands what performs well on each platform and tailors content accordingly Written Communication – Writes clearly and engagingly across formats – captions, scripts, outlines, and client-facing notes; adapts tone to match different brand voices Professionalism – Represents Kinetix and its clients with polish in all interactions; understands the difference between personal and professional social media use Adaptability – Comfortable shifting between platforms, clients, and content types; stays current with social media trends and embraces platform changes Attention to Detail – Reviews content carefully before submission; ensures graphics, copy, and scheduling are accurate and on-brand Teamwork – Works collaboratively with the Social Media Coordinator and broader Creative Services team; receptive to feedback and direction Dependability – Meets content deadlines consistently; communicates proactively when timelines are at risk; takes ownership of assigned accounts and tasks Elemental Requirements Proof of identification and authorization to work in the U.S. Valid driver’s license with no major violations No history of felony criminal arrests or convictions Employment with Company at will Off-duty activity in direct competition with Kinetix services is strictly prohibited #J-18808-Ljbffr