Associate Marketing and Communications Manager

Job Description Reports To: Executive Director of Strategic Marketing and Enrollment Website Create, manage and implement a comprehensive Institutional Advancement web presence that engages visitors on curated pathways toward information and inquiry, and results in conversions from visitor to donation. Optimize SHA’s website user experience; go through every IA page to ensure the website has clear calls-to-action (CTAs), pages are sensibly organized, content is engaging and useful, and it’s easy for visitors to find the information they’re looking for. Schedule regular meetings with key staff, students and alumnae to improve content, ensure accuracy and engage visitors. Social Media, Email and Print Athletics Develop a strategic marketing plan to leverage affiliation in social media for alumnae and donors. Fundraising Work with director of annual giving to create compelling fundraising campaigns, both digital and print. Create supporting fundraising materials for 75th anniversary fundraising campaign and other fundraising initiatives, including events. Alumnae Assume 100% responsibility for SHA’s Alumnae social media accounts; partner with Director of Alumnae Relations and Director of Annual Giving to set specific goals and metrics for each post and a dashboard to track progress. Specifically build out a strategic marketing plan for SHA’s LinkedIn account with a heavy emphasis on Alumnae content. Develop an annual plan for segmented emails in coordination with the Director of Alumnae Relations and Director of Annual Giving; create a dashboard to track success of all calls-to-action. Responsible for the creation of photography, reels, stories and posts for posting on the SHA Alumnae account, with cross-tagging to sacredheart_li. Responsible for the creation of photography, content, scheduling and monitoring of the Alumnae TV Screen located on the concourse; each highlighted alumnae should have a corresponding Alumnae Spotlight on the SHA website. Develop a strategic marketing plan to increase attendance at Alumnae events; report regularly on progress and results. Leverage Career Day: Develop a strategic marketing plan and enhanced web presence to promote and report on the annual Career Day event. Propose admissions brochure content to highlight this event. Support the Executive Director of Strategic Marketing and Enrollment as needed for content on the main SHA social accounts for all other areas. Qualifications Bachelor’s degree in marketing, communications or social media management. 2-3 years of demonstrable experience curating content for social media and website presence. 2-3 years of demonstrable experience in project management and metrics-reporting. Experience in higher education, fundraising and/or alumni relations a big plus. Ability to work evenings and weekends as needed. Employment Details Job Type: Full-time Pay: From $50,000.00 per year #J-18808-Ljbffr