Social Media Lead & Influencer

Job Description

Job Description

Social Media Lead

We are seeking a creative and experienced Social Media Lead & Influencer to manage and grow our pet-focused lifestyle brand. You will be the face of the brand across platforms like TikTok, Instagram, and YouTube, creating engaging content that resonates with pet lovers.

Your role involves developing a strong social presence, driving community engagement, and generating revenue through social commerce. You will collaborate on product launches, build partnerships, and analyze data to refine strategies. The ideal candidate has a proven track record in social media growth, excellent on-camera presence, and a passion for pets.

Manage daily social media activities for the pet brand, maintaining and expanding our audience. Create platform-native, trend-driven content that captures attention. Engage with followers through comments, DMs, and live interactions. Lead social commerce initiatives including shop features and affiliate marketing. Collaborate on product launches, influencer collections, and brand partnerships. Track performance metrics to optimize content strategy and posting frequency. Represent the brand authentically on camera and in communications.

Established personal social media presence with an engaged following. Experience in growing audiences and increasing engagement. Charismatic on-camera presence; authentic and relatable. Deep understanding of social media trends, platform features, and content formats. Ability to produce timely content reacting to trends within hours. Passion for pets and pet lifestyle content. Strong written and verbal communication skills. Experience with social commerce, affiliate marketing, and analytics tools. Self-shooting and editing skills using tools like CapCut or Adobe Premiere.

We're not just growing, we're scaling smartly and sustainably. Join a company with consistent expansion and long-term opportunity.

We foster a positive, creative, and team-oriented environment where people genuinely enjoy coming to work.

We take care of our team like we take care of our beans:

• Health, dental, and vision insurance
• 401(k) with employer match
• Paid holidays and paid time off
• Generous employee discount on coffee and tea

Health, dental, vision, and 401(k): First of the month after 60 days. PTO and paid holidays: Available after 30 days.

Pre-Employment Screening Disclaimer

Fresh Roasted Coffee and Positively Tea are committed to maintaining a safe and compliant work environment. As part of our hiring process, all final candidates may be required to undergo a pre-employment background check and drug screening, in accordance with applicable laws and company policies. Employment offers are contingent upon the successful completion of these screenings.

Fresh Roasted Coffee and Positively Tea are equal opportunity employers and follow all federal, state, and local regulations regarding background checks and drug testing.