Field Marketing Manager

Job Description

Job Description

At NAYA, we are building something special. Our mission is to build genuine connections through Middle Eastern flavors that nourish and inspire us . Growth is more than restaurant-count — it’s personal development, leadership opportunities, and a culture where our teams grow together as we build something exceptional.

As we continue to grow across the Northeast, we are looking for a creative, community-driven marketer to bring the NAYA brand to life in our neighborhoods — building awareness, generating trial, and creating relationships that turn first-time guests into loyal fans.

You will love working at NAYA
We believe great people deserve great rewards. NAYA offers a comprehensive and people-focused benefits package designed to support you at work and beyond, including:

• Annual Salary: $90,000 - $105,000

• Medical: NAYA pays 70%

• Technology Reimbursement: $60/month

• Profit Interests (to be determined in Q3 2026)

• 401k with match (launch Q3 2026)

• Paid Time Off: 2 weeks Paid Vacation Time/56 hours sick/safe time

• Paid Holidays: 12 days/year

• Other Optional: Commuter Benefits, FSA, LTD/STD, Employee Assistance, Pet Insurance

• Most Importantly: Free NAYA when you work!

Your Impact

The Field Marketing Manager serves as the bridge between Marketing and Operations, bringing the NAYA brand to life in local communities through strategic partnerships, grassroots marketing, influencer engagement, and market-specific activation programs. This role will play a critical part in introducing NAYA to new suburban markets across Long Island and Connecticut — building awareness, generating trial, and creating lasting relationships that drive guest loyalty and long-term sales growth.

This marketer is both strategic and hands-on — someone who can build the local marketing playbook, then get out in the field and execute it flawlessly, from grand openings to community events to neighborhood outreach.

What You Will Do

• Coordinate and execute local marketing efforts for all new restaurant openings in partnership with the Marketing team

• Execute pre-opening, opening, and post-opening marketing plans designed to build awareness, drive trial, and accelerate guest acquisition

• Coordinate grand opening events, VIP tastings, influencer previews, community nights, and local activations

• Develop market-specific opening strategies tailored to each community

• Partner with Operations to ensure flawless execution during opening periods

• Build and maintain relationships with schools, youth sports organizations, first responders, hospitals, local businesses, chambers of commerce, and community groups

• Identify opportunities for sponsorships, fundraising programs, and local partnerships that strengthen NAYA’s connection to the community

• Represent NAYA at community events, networking opportunities, and local business functions

• Develop scalable community engagement programs that can be replicated across markets

• Partner with the Director of Marketing to create and execute market-specific marketing plans that drive traffic, frequency, and sales

• Partner with General Managers and Operations leaders to identify local opportunities and business challenges

• Support restaurants with grassroots marketing initiatives, local events, and neighborhood outreach

• Develop and manage local promotional calendars aligned with business objectives

• Partner with Catering and Operations teams to drive awareness and lead generation within local business communities

• Develop relationships with office parks, schools, healthcare organizations, and community groups

• Coordinate local sampling and outreach programs that generate catering and group sales opportunities

• Strong new restaurant opening performance and sustained traffic and sales growth

• Meaningful community partnerships developed and replicated across markets

• Loyalty member acquisition, app downloads, and influencer engagement and reach

• Catering lead generation, event participation and ROI, and overall market awareness

• Experienced Field Marketer: 4–7 years of experience in field marketing, local store marketing, community marketing, experiential marketing, or restaurant marketing, ideally supporting multi-unit restaurant, retail, hospitality, or consumer brands.

• Community Builder: Proven success building community partnerships and executing local marketing initiatives that deliver real business results.

• Strategic & Self-Motivated: A strategic thinker who gets things done — comfortable working independently and building systems and playbooks that scale across markets.

• Data-Driven: Grounds decisions in results; tracks the performance and ROI of every activation, event, and partnership.

• Relationship-Builder: Strong interpersonal, written, and verbal communication skills; a natural connector with General Managers, community leaders, and local partners.

• Creative & Disciplined: Brings bold, fresh ideas — and the organization and follow-through to execute them flawlessly.

• Organized Project Manager: Strong project management skills with the ability to manage multiple projects and priorities in a fast-paced environment.

• Educated & Equipped: Bachelor’s degree in Marketing, Communications, Business, Hospitality, or a related field.

• Committed & Mobile: Comfortable traveling regularly to support restaurant openings and market visits, including occasional nights and weekends for events.

• Passionate: About hospitality, food, community engagement, and creating exceptional guest experiences.

Naya is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status.