Sr Media Specialist

Job Description The Senior Media Specialist is a hands‑on digital media expert responsible for creating, executing, optimizing, and analyzing complex multi‑channel campaigns. This role combines deep platform expertise with strong analytical skills to drive performance across Google, Bing, AI‑powered search. The position also serves as a technical subject matter expert (SME), supporting client conversations, mentoring colleagues, and contributing to performance marketing capabilities and innovation. This role requires proven hands‑on keyboard expertise in sophisticated campaign management, and the ability to support strategic initiatives centered around multi‑channel advertising. Key Responsibilities Campaign Execution & Optimization Build, launch, and manage campaigns - Google, Bing, AI‑powered search Configure advanced targeting, tracking, and attribution frameworks Monitor campaign performance, pacing, and KPIs; execute ongoing optimizations (budget, bids, audiences, creative) Troubleshoot and resolve technical campaign issues Ensure high‑quality campaign setup and execution standards Performance Analysis & Testing Analyze campaign performance - Google, Bing, AI‑powered search Develop insights and actionable recommendations Design and execute testing frameworks (A/B, multivariate, incrementality) Scale successful strategies and document best practices Client & Stakeholder Support Present performance insights and recommendations to clients in a clear, accessible way Provide technical expertise on client calls and during media planning Support proposal development with feasibility assessments and timelines Platform & Technical Expertise Stay current on platform changes, new features, and industry trends Support platform evaluations, vendor engagement, and pilot programs Contribute to technical integrations (APIs, tracking, data connections) in partnership with cross‑functional teams Collaboration & Knowledge Sharing Partner with internal teams (Client Strategy, Data, IT, Creative, Compliance) to deliver campaign success Develop and maintain documentation, SOPs, and training materials Mentor and support team members on campaign execution and optimization Compliance & Quality Assurance Ensure campaigns comply with financial services regulations and data privacy requirements Review campaign setups for risk and adherence to platform policies Maintain compliance documentation and support audit processes Qualifications Education Bachelor’s degree in Marketing, Business, Analytics, or related field required Advanced degree (MBA/Master’s) preferred but not required Experience 5–7 years of experience in digital media or performance marketing Hands‑on experience with Google, Bing, AI‑powered search Proven track record of campaign execution and performance optimization Experience presenting to clients or senior stakeholders Financial services marketing experience preferred Experience with integrations, APIs, or MarTech stacks preferred Skills & Competencies Technical Expertise: Google, Bing, AI‑powered search Analytics: Strong data analysis, testing, and performance optimization skills Strategic Thinking: Ability to connect campaign performance to business outcomes Communication: Strong client‑facing presentation and storytelling skills Collaboration: Cross‑functional partnership and mentorship Attention to Detail: High accuracy in campaign setup and QA processes Compliance Awareness: Understanding of regulatory and privacy requirements Adaptability: Continuous learning and ability to operate in a fast‑paced environment Additional Information Reports To: VP, Account Services Travel: Up to 10–25% Work Environment: Hybrid/remote Supervisory Responsibility: Individual contributor with mentorship responsibilities Base salary range: $100,000-$130,000 Vericast offers medical, dental, vision coverage, 401K with company match, generous PTO, life insurance, employee assistance, and pet insurance. At Vericast, we are committed to diversity and inclusion. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at View email address on click.appcast.io. EEO is the law. To review your rights under Equal Employment Opportunity please visit: #J-18808-Ljbffr Vericast